People’s Pick Panel is a new program segment at DK2026 that invited the industry to actively co-create the festival agenda.
Together with all of you, we wanted to spotlight the topics that genuinely matter to you and spark the conversations the communications industry really wanted to hear. So we asked all of you to vote for panel ideas suggested by the HURA & IAB Croatia communities and decide which ones should enter the official DK2026 lineup.
More than 500 votes later, the verdict is in.
As promised, the five highest-scored panels are now officially part of the DK2026 program. One of them even crossed the 1000-star mark, meaning the topic really struck a nerve or travelled through enough of your inboxes. Either is fine with us.
To keep things fair, we’re listing the selected panels in alphabetical order.
Here are the topics you voted into the DK2026 lineup:
FROM INVENTORY TO INTELLIGENCE
For decades, TV was about reach and GRPs. Today, competitive advantage lies in data infrastructure and unique first-party data. Is intelligence becoming more valuable than airtime?
FUNNY IS FORBIDDEN
In the age of woke scrutiny and overthinking, are brands too scared to be funny — or have we just lost the joke entirely?
IS MARKETING A CAREER OR A TRAP?
AI cuts junior roles? Efficiency beats progress? Nobody seems happy — yet no one leaves? Is marketing still a dream job or slowly collapsing under pressure?
MIDNIGHT MATCHES: RETHINKING MEDIA FOR WORLD CUP 2026
Kick-off at 2 AM? We explore how broadcasters, platforms and brands adapt for the World Cup. A deep dive into new viewing habits, media shifts and strategic opportunities.
REALITY CHECK: NOBODY CARES ABOUT YOUR BRAND
Consumers block, skip, and ignore us. We win awards; they don’t care? A brutally honest look at ad blindness, safe creativity and why most brands disappear in plain sight.
Thank you to everyone who suggested ideas, rallied colleagues and cast their votes. The five panels you pushed to the top are now officially part of the DK2026 lineup — see you in Rovinj for the debate.
Secure your spot for DK2026 in Rovinj on 7—10 May 2026.
