The Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2023 in Rovinj, and the Grand Prix award went to OŠ I EFFIE STAVIT U NOS? project.
At the new edition of the DK Festival, the winners of the Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The statues are awarded to the best agencies and advertisers for their remarkable market communication in the segments of creativity, strategy, and achieved market results during the past year.
The winners of the Grand Prix and the gold Effie 2023 award are Jadran Galenski Laboratorij and Utorak. Biro za propagandu. agency for their project OŠ I EFFIE STAVIT U NOS? in collaboration with PHD Media agency in the Health category.
The silver was awarded to the GUC GUC project by Studenac and Imago Ogilvy, Ascanius Media, Drap, and Rational International agencies in the Beverages category, as well as Uplift by Mastercard Europe, podružnica Zagreb and its primary agency Val grupa komunikacije and its associates Algebra, RTL Hrvatska, Dentsu Croatia and Ekonomski institut Zagreb in the Corporate Reputation and Public Relations category.
There were four winners of the bronze award. The first winners are Ledo Plus, Šanavala agency, and their associate Go2Digital for the Vrijedi ponoviti project in the Food category; the second winners of the bronze award are Jamnica plus and PINK MOON, STUDIO NEXUS and Producenti for their Vrijeme je za godišnji project in the Beverages category; the third winners are Raiffeisen bank (Croatia) and McCann Zagreb, Degordian and Publicis for the RBA Neovisni project in the Finance and Insurance category, and the last ones are Bolton Croatia, EssenceMediacom for their Priča o mirisu kojeg se sjećate. I sjećate. project in the Sustained Success category.
This gathering of the communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.
Featured image: Emica Elvedji/PIXSELL