POOLSIDE Stage | Friday
In this ultimate AI-IT-comms crossover, we’re bringing you the hottest topic of 2023 and 2024 and 2025 (and, let’s face it, probably the next 10 years) — the AI-powered marketing revolution. Or is it just a fancy way of getting machines to do our creative dirty work?
From turning bland data into art to tech bros pretending they’re creatives, let’s go headfirst into this chaotic love affair between AI, IT and marketing. Will AI finally crack the code of creativity, or is it just spitting out soulless replicas of human genius? Either way, we’re all a part of one of the weirdest brainstorming sessions of our lives.
On the frontlines of this madness, we’ve got CISex President Ivan Bešlić (Chief Strategy Officer, Sofascore & President, CISEx, member of IAB Croatia), Josip Begić (CEO, Lebesque), Stjepan Zelić (CEO, Hypefy) and the moderator Martina Sokač Saraga (CEO, MSS Puls), who will explore how tiny Croatian companies are making the big leagues, why design is suddenly the kingpin of AI-tech fusion and whether creativity can even survive in a world where ChatGPT is your new intern. Can we really connect AI, IT & creative industries on our way to global domination, or are we just spitting out fancy buzzwords and praying the algorithm is impressed? Find out here.
