BigTech’s Croatian Rollercoaster (Media, Hold on Tight!) by HUDI

Dani Komunikacija

DK LLLounge | Friday

BigTech is here and let’s be real — whose side is it really on? Everyone’s been talking about the tech giants, but what does their growing dominance mean for the media industry in Croatia? With Google and Meta shaping the digital space, market prices shifting, media diversity under pressure and the industry navigating a whole new playing field — can the market stay healthy in this landscape, or are we looking at another version of the future?

A lot of questions and we are in search of answers with Maja Blumenšajn (Digital Department Director, Nova TV & Chairwoman, HUDI), Petar Pavić (Co-Founder, S.T.A.R. Digital, HUDI), Andrea Čović Vidović (Head of Media and Deputy Head of European Commission Representation in Croatia) and their moderator Ozren Kronja (Executive Director, HUDI). They’ll dive deep into how BigTech is reshaping our media and the concrete solutions, from strategies for market protection to legal frameworks and HUDI’s plans for the future.

HURAIABCannes Lions