Hall BEE | Friday
What does it really take for a Croatian brand to break free from a small market and claim its place on the global stage? Is it sheer luck? Perfect timing? Or is it about daring to play by a different set of rules?
How can you scale beyond borders? It isn’t about waiting for the stars to align – it’s about making the right moves, taking smart risks and outmaneuvering giants with bigger budgets. In this exclusive deep dive, we bring together the people behind some of Croatia’s most successful global brands to uncover what it really takes to make it big. From cracking cultural codes to rewriting industry rules, this is a no-filter discussion about the grit, strategy, unconventional thinking that fuel international success.
Joining this behind-the-scenes reveal are the trailblazers who’ve actually done it — brand builders, strategists and decision-makers who know what it takes to successfully expand a brand’s reach through smart marketing Expect raw insights, bold truths and zero sugarcoating from Vlatka Kamenić Jagodić (Director of Marketing and Corporate Communications, KONČAR), Daniel Ackermann (CEO, Luppa & Degordian, Member of HURA & IAB Croatia), Sanja Garaj Miloš (Head of Corporate Marketing, Podravka) and Filip Ivanišević (Group Manager – Partner Marketing, Infobip), who will be moderated by Ivana Galić Baksa (Marketing Communications Director, United Media).
