Hall BEE | Saturday
With its ongoing efforts to provide numbers and data on the state of digital, IAB Croatia has been delivering insights into online media investments and spend trends — giving you the knowledge you need to understand the money flow of the industry. And at DK2025, we are cracking open their vault with a new report that is packed with fresh data to help you plan your next move.
Introducing the newest edition of IAB Croatia’s Online Media AdEx Report, the fourth edition of IAB Croatia’s report that offers a crystal-clear view of online media investments in Croatia in 2024 and forecasts for 2025, all grounded in global IAB benchmarks. IAB Croatia’s experts — Vjekoslav Srednoselec (Growth Officer, dentsu Southeast Europe & Chief Operating Officer, dentsu Croatia, Member of HURA & IAB Croatia), Boris Zatezalo (Business Development lead, Aleph, Member of IAB Croatia), Marijan Mihić (Head of Digital, Advans Adria, Member of HURA & IAB Croatia) and Matej Sever (moderator, Product Manager Audience Measurement, Ipsos, Member of IAB Croatia) — will walk you through the latest digital trends and unpack everything you need to know about the rapidly evolving media space, with a bonus overview of the digital market by Vjekoslav. Ready for the full download?
