POOOOOL SIDE | Saturday
Once, rebellion had a uniform. Ripped jeans, crusty black Converse and middle fingers raised at anything corporate. Now? That same rebellion is a limited-edition collab dropping next Friday. Has every counterculture been swallowed whole by the marketing machine? Is underground still underground if it’s got a brand partnership? And is there anything left that’s raw, real and truly not for sale? We are ready to cut through the nostalgia and ask the uncomfortable questions.
To break it down, we’ve invited Marko Šesnić (Co-founder, Studio Šesnić&Turković, HURA and IAB Croatia Board Member) to lead the conversation with Ela Barić (Brand Manager, Radenska Adriatic), Domagoj Davidović (Creative Strategist, MinusMinus Agency, Member of IAB Croatia), and Maro Pitarević (Creative Director, Real Grupa, Member of HURA & IAB Croatia) about whether true rebellion can survive in a world where even protest comes with a sponsorship deal. Are we witnessing the death of the underground, or is there still a way to outsmart the system?
