DK LLLounge | Saturday
It’s time to talk about whether pitches are broken beyond repair — or just desperately in need of a creative makeover. So, naturally, we are here to kick off the conversation, break it down and maybe spark some much-needed change for everyone’s sake. And HURA is taking this conversation regional, teaming up with Marketing Magazin for this discussion to find out if everyone’s losing. Is it time to change the game, not just the players?
Marjan Novak (Partner, Marketing Magazin) will be guiding this no-holds-barred conversation on whether it’s time to hit the reset button on pitches together with Iva Đurković (Managing Director, Luna\TBWA & OMD Belgrade), Dragana Josipović (COO, Futura DDB, Member of HURA & IAB Croatia) and Dino Zupančič (CEO & Partner, Agencija 101). They’ll unpack everything from the brutal over-participation problem and absurd deadlines to the glaring lack of proper compensation. But they’re not just coming here to complain. They are here to offer real solutions, like two-phase selection models, financial remuneration and a push for real partnerships over one-night-stand projects.
