Hall BEE | Friday
This isn’t a nostalgia trip — it’s a data-driven reality check. TV’s role in the advertising mix is evolving, but its power remains undeniable. With wide reach, sustained viewer attention, brand-building capabilities and a proven impact on sales, what gives television its staying power in today’s fragmented media landscape?
This discussion is not another tired debate about whether TV still matters — it does. The real question is why it continues to wield influence, command trust and deliver results, even as the media landscape shifts. Is it the deep emotional connection with audiences? The ability to drive conversions? Or something even more fundamental?Join industry experts Marko Matejčić (Media Industry Expert), Stella Litou (CEO, RTL Croatia and Pro Plus Slovenia) and Michal Jordan (Executive Director, ATO, JIC Czech Republic), moderated by Magdalena Malinova (Executive Director, UMTG, Croatia) as they unpack the real reasons top brands are doubling down on TV — and gaining a competitive edge. Expect a no-BS, insight-packed discussion that goes beyond clichés and gets to the heart of television’s enduring effectiveness. Spoiler alert: It’s not just about the commercial breaks.
