Hall BEE | Friday
Behind all strong campaigns, there is a team of media agencies working their magic — designing, optimizing and executing with precision. Powered by trends and customer insights, data-driven predictions and AI-driven foresight, media agencies can be considered the architects of influence, shaping what the world sees before the world even knows it wants to see it. With so much data and numbers, it’s almost like they have a backstage pass to the future.
This is why we invited some of the best media experts our Croatian scene has to offer. They are the ones responsible for translating numbers into narratives, so join the moderator Božidar Abramović (CEO, Omnicom Media Group, Member of HURA & IAB Croatia) and our panelists Ivan Brozović (Regional Digital Business Operations Director, IPG Mediabrands SEE), Irena Petek (Media Director, Real grupa, Member of HURA & IAB Croatia) and Danijel Štih (Managing Partner, GroupM, Member of HURA & IAB Croatia) for a conversation about how science, technology and instinct combine to create influence at scale.
