POOLSIDE Stage | Saturday
Okay, let’s face it — gaming isn’t just for the kids in their basements anymore. The gaming industry shapes user behavior, hacks attention spans and turns tech adoption into a full-contact sport. Forget the “traditional” ways of engaging customers. If you’re not already thinking like a gamer, well, tough luck because gaming has rewritten the playbook on how to captivate an audience and now every industry is scrambling to steal its moves. Gamification? Check. Interactivity? Double-check. Next-level engagement? Triple-check.
This is why Game Changer Platforms is coming to DK2025 to show you how it’s all coming for your business, whether you’re ready or not. Under the watchful eye of the moderator Matija Vučković (Partner, Game Changer Platform), Valentina Golub (Food eBusiness Lead & Sustainability Champion, Nestlé SEE), Luka Kulušić (Secretary General, Croatian eSport Federation) and Iva Ramić Švec (Senior Brand Building Manager, Atlantic Grupa, Member of IAB Croatia) will show you real-life examples from the gaming industry and explain why so many corporations are trying to get into this dynamic sector. Game over? Nope, not for you.
