Entries are open for the new season of the region’s creativity competition, now with four tracks, first-ever format-based judging, a special prize for projects that drive positive change and fresh categories like Technology & Electronics and Energetics & Mobility.
BalCannes, the leading regional platform spotlighting world-class creativity from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia, kicks off a new season with a fully refreshed concept and a stack of meaningful updates. The competition still gathers the region’s best projects and puts them in front of the industry’s sharpest audience, so the strongest ideas and executions get the visibility they deserve. The structure stays iconic: three juries — Agency, Advertiser and Media, bringing three distinct angles.
Four tracks to enter this season
I. Best on Market
II. Best in Channel
III. Best Branding & Rebranding
IV. Best of Positive Change
BEST IN CHANNEL: TV, social and everything in between
New this year: work will also be judged by channel and not only by market categories. Best in Channel celebrates projects delivered across formats like video, print, outdoor, audio, packaging and digital. It lets BalCannes evaluate standout ideas, single executions or integrated systems, with precision and spotlights the work that raises the bar in specific media and communication contexts.
Categories in this track:
- Best TV Spot & Film
- Best Online Video
- Best Print (Ad, Publication, Poster)
- Best Outdoor – OOH
- Best Digital Outdoor – DOOH
- Best Audio & Radio
- Best Experiential Advertising & Events
- Best Low-Volume Packaging Design
- Best High-Volume Packaging Design
- Best Digital Product
- Best Social Media Idea
- Best Creative Use of Technology
BEST BRANDING & REBRANDING
Track III. Best Branding & Rebranding focuses on Branding and Rebranding as a distinct strategic and creative challenge worthy of deeper expert evaluation.
- Branding honors projects that build and shape a brand identity for a product, new service or organization.
- Rebranding celebrates the creation and rollout of a refreshed identity for an existing product, service or organization.
NEW MARKET CATEGORIES + A SPECIAL POSITIVE CHANGE PRIZE
I. Best on Market adds two new categories, Technology & Electronics and Energetics & Mobility, alongside the existing: Food; Alcoholic Beverages; Non-Alcoholic Beverages; Telecommunications; Finance, Insurance & Fintech; Retail; Health & Pharmacy; Household; Fashion & Beauty; Tourism, Culture & Leisure; Corporate Communications; Entertainment; Miscellaneous.
IV. Best of Positive Change expands with new categories, Environment & Sustainability, Equality, Diversity & Inclusion, Health & Well-being, Education & Empowerment, Community & Culture, and introduces a new top honor, the Impact Prix, awarded to the highest-scoring project in the group. It celebrates real societal impact and the raw power of creativity to move the world forward.
PERKS FOR ENTRANTS (yes, we’re generous—because excellence deserves a push)
- Agencies that have consistently submitted work over the last two years can claim 3 + 1 free: submit three entries, get one extra entry free.
- Agencies that haven’t submitted in the last three years get their first entry free.
Translation: whether you’re new or established, we just made it easier to show up and win.
WHAT YOU CAN ENTER AND THE TIMELINE
Enter complete, integrated campaigns or single, standout pieces from a campaign, provided they represent one idea executed within the three-year eligibility window: January 23, 2024 – January 23, 2026.
- Regular deadline: December 18, 2025
- Late deadline: January 23, 2026
For the fine print and the entry process, check the BalCannes Rules & Guidelines.