Every project that made noise, every agency that delivered, every advertiser that backed the right work — ranked across five countries, all in BalCannes Report 2025. Bosnia and Herzegovina, Croatia, North Macedonia, Serbia and Slovenia — the scoreboard is in.
Here’s the full breakdown of this year’s regional creativity showdown — BALCANNES THE MOSAIC OF CREATIVITY. It comes with all the rankings that matter: campaigns, advertisers and agencies across Bosnia and Herzegovina, Croatia, Serbia, Slovenia and North Macedonia.
Once we announced the BalCannes winners in Rovinj, all the real results were wrapped up into this BalCannes 2025 Report. This isn’t a slideshow or a hype video — this is the raw scoreboard. Agencies from five countries went head-to-head across 22 categories, based on actual campaigns run during the two-year qualifying period. Gold, silver and bronze awards were handed out and you either earned one or you didn’t.
This report reflects real trends in the market and it also serves a higher purpose — forcing regional players to look around, compare and get better.
BALCANNES 2025 COMPETITION WINNERS
Quick recap: at DK in Rovinj, the Grand Prix went to BBDO Zagreb and Zagrebačka pivovara for BUDI HRABAR, BUDI ZDRAV. Agency of the Year across all five countries? Bruketa&Žinić&Grey. Top Advertiser? Marodi.
Editor’s Pick Award, chosen by regional media: Marodi and Bruketa&Žinić&Grey again for A Soup to Remember.
This year’s BalCannes edition saw over 200 project entries — the highest number in the competition’s history. More than half of the work was submitted in the I. Market Mosaic category, but II. Positive Change Mosaic accounted for nearly 23% of all entries — marking the second consecutive year the region has shown a clear shift toward valuing ethical messaging and its role in shaping a better society. When it comes to submission volume, Croatia leads with 33%, followed by Serbia at 28.4%, Slovenia at 19.1%, North Macedonia with 11.8% and Bosnia and Herzegovina with 7.4%.
TOP 10 PROJECTS AT BALCANNES
Here’s where the best ideas landed. These are the campaigns that stood out — scored highest by the jury and proved they actually moved the needle. Some projects impressed the jury across multiple categories – but in our Top 10, each project gets the spotlight only once. We’ve included only the best-performing version of each project to keep the list fresh and diverse.
- BUDI HRABAR, BUDI ZDRAV | BBDO Zagreb | Zagrebačka pivovara | I. Market Mosaic | Alcoholic Beverages
- A soup to remember | Bruketa&Žinić&Grey | Marodi | I. Market Mosaic | Food
- The most important influencers | Leo Burnett Belgrade | A1 Serbia | I. Market Mosaic | Telecommunications
- Startup Garage | McCann Skopje | Halkbank Skopje | I. Market Mosaic | Finance and Insurance
- Rawino – Crafted by terroir | Studio Sonda | OPG Ravnik | II. Design Mosaic | 05. Low-Volume Packaging Design
- Prispevaj kretnjo | Understanding the world around you | Povem | Mastercard | I. Market Mosaic | Finance and Insurance
- NAPOLITANKE UŽIVAJ IZMEĐU REDOVA | Imago Ogilvy | Kraš | II. Design Mosaic | Rebranding
- INA BOLJE STATI NEGO ZASPATI | Imago Ogilvy | INA | I. Market Mosaic | Corporate Communications
- Plazma – Mrvica strpljenja kampanja | Communis Beograd | Bambi | I. Market Mosaic | Food
- Najvažniji poziv u životu 2024. | Jazavac i Utorak | Hemofarm fondacija | I. Market Mosaic | Health and Pharmacy
TOP 10 ADVERTISERS AT BALCANNES
Some brands just get it. These advertisers backed the right ideas, worked with the right teams and ended up where it counts — on this list. If your brand is here, you’re not just investing in campaigns. You’re investing in work that sticks.
- Marodi
- Zagrebačka pivovara
- A1 Serbia | Halkbank Skopje
- Mastercard
- Hemofarm fondacija | INA
- Cubo | Kraš | OPG Ravnik
- Bambi
- Knjaz Miloš
- Mercator-S | Radenska | Superbrke
- Atlantic Group | Gradska knjižnica Poreč | kompare.hr | Mapei Croatia | Novalja Tourist Board
TOP 10 AGENCIES AT BALCANNES
These are the teams that delivered — strategy, design, storytelling, the whole thing. Whether through one killer project or a solid body of work, they earned their spot. If you’re wondering who’s shaping the regional scene right now, start here.
- Bruketa&Žinić&Grey
- Imago Ogilvy
- BBDO Zagreb
- Studio Sonda
- Leo Burnett Belgrade
- Futura DDB
- Povem
- Jazavac i Utorak
- Effectiva agency | McCann Skopje
- Fullhouse Ogilvy
WHAT THE REPORT ACTUALLY GIVES YOU
Inside: rankings of top projects, advertisers and agencies across the region, plus per-country breakdowns. Everything is listed by score — not alphabetically. You’ll see what client-side jurors thought, how agency professionals voted and where media reps agreed or disagreed.
There’s also the BalCannes Hall of Fame, with full detail on who won what in which category. Gold, silver, bronze — and the occasional special award.
WANT TO BE ON THIS LIST NEXT YEAR?
Whether you’re already established or still pitching from a co-working basement, BalCannes is your test. You can enter full campaigns or just a single element — doesn’t matter, as long as it delivers.
This report doesn’t just show who won. It shows how they did it. And who you’ll have to beat if you want your name anywhere near the top next year.
Download the report at the link. The next round is already in motion. Find more info here.
Featured photo: Emica Elvedji/PIXSELL
