Because knowing your worth is one thing — getting paid for it is another.
Can creatives, agencies, and communicators stop wasting time and resources on never-ending free pitches — and still land better projects, bigger budgets, and higher-quality clients? Absolutely. And Blair Enns, the world’s leading authority on selling and pricing creative services, is coming to Rovinj on 15—18 May to show us how. He’s here to teach agencies, creatives, and communicators how to take control. No more wasted time. No more underpaid projects. No more of those endless free pitches that waste time and resources for both the creatives and their clients. Because when agencies pitch strategically and clients recognize the value of paid pitches, the entire industry benefits — with better, more effective collaborations and higher standards across the board.
Founder of Win Without Pitching and the author of The Win Without Pitching Manifesto, Blair has spent decades pulling creatives and clients out of the pitch-for-free trap and into a world where expertise actually gets paid and results grow like never before. If you buy or sell ideas for a living, you need to be in the room when he takes the stage at DK2025.
Photo: Emica Elvedji/PIXSELL
If you have the privilege to learn from him, Blair can teach you to throw out the outdated playbook on sales. Hourly billing? Amateur hour. Free pitching? Don’t make him laugh. Think sales is a dirty word? Blair will have you falling in love with it by the time he’s done. After this, free pitching won’t just be a bad idea — it’ll be ancient history.
And this isn’t just a win for agencies — it’s a game-changer for brands. When creative expertise is valued from the outset, the thinking gets bolder, and the results get stronger. Ditching free pitching isn’t just about fairness — it’s about setting the stage for the kind of innovative, strategic solutions that drive real business growth.
Photo: Matija Habljak/PIXSELL
Dear clients (and agencies), if you want to hear (among other things) how agency pitches are expensive performances that waste resources, damage relationships, and rarely bring real value, don’t miss Blair Enns at DK2025. And since we already know that there’s no such thing as a free lunch, why do we think a free pitch exists? said Damir Ciglar, a member of the Organizing Committee of DK Festival.
On the DK2025 main stage, Enns will share the spotlight with none other than Sophia the Robot, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend Fernando Machado, and Karen Nelson-Field, the world’s top expert on attention economics. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.
Photo: Borna Jakšić/PIXSELL
This is not a conference for rule-followers. DK2025 is where the brave, the ambitious, and the game-changers gather to redefine the future of market communications.