Most Innovative CMO in the World | ex-CMO, Burger King & Activision Blizzard | Operating Partner, Garnett Station Partners | Dean of the Brand Marketer Academy, Cannes Lions (USA)
Top 3 most influential CMO in the world by Forbes, most innovative CMO in the world by Business Insider, rockstar chief marketing officer by AdAge… does anyone else think that Fernando Machado could be a big name in the world of marketing globally? Oh, and did we mention he’s won over 200 Cannes Lions, including Creative Marketer of the Year, on the client side? Clients and CMOs, grab your front-row seats now — this is one you can’t afford to miss.
Fernando’s work proves he is a creative tornado in a tailored suit. He has reshaped Burger King into a cultural powerhouse, turned Call of Duty into a marketing titan and proved that even a beauty bar could change the world (Dove Real Beauty Sketches, anyone?). He’s the kind of leader who looks at “tried and true” and says: “Let’s try harder and truer.”
At his current position as Operating Partner at Garnett Station Partners, Fernando supercharges brands in fast food, pet care, and beyond. As the Dean of the Brand Marketer Academy at Cannes Lions, he’s basically the Dumbledore of creativity, crafting a syllabus for the fearless. Oh, and he’s a board member at Braze, because why stop at one genius role when you can have three? Or four if you count a DK2025 speaker.
Fernando Machado: The Temptations of the Modern Marketer
It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining talk Fernando Machado, one of the most awarded and celebrated CMOs of all time, will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.