Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements chosen from more than 200 entries!
Photo: Emica Elvedji/PIXSELL
The winners of IdejaX, a national competition in creativity that has for the last 15 years gathered agencies competing with their creative ideas, have been announced on May 16 in the Main Hall in Rovinj. Among more than 200 project entries, title of the Agency of the Year went to Imago Ogilvy, the Grand Prix was awarded to Bruketa&Žinić&Grey and Podravka is the Advertiser of the Year at IdejaX.
Photo: Emica Elvedji/PIXSELL
Top agencies of IdejaX, in order are Imago Ogilvy, Bruketa&Žinić&Grey, Studio Sonda, BBDO Zagreb and Superstudio.
Photo: Emica Elvedji/PIXSELL
IdejaX has for years been the place where both big and small agencies are competing, as well as independent artists, with their creative ideas and marketing projects for which they can get gold, silver and bronze awards. The projects are competing in four tracks and this year these are the projects that have stood out to the expert jury of IdejaX 2025.
BEST ON MARKET
In the Best on Market track the winners of the gold IdejaX are Marodi and Bruketa&Žinić&Grey and the Priča koja vrijedi svakog slova project in the Food category; Zagrebačka Pivovara and BBDO Zagreb for the Budi hrabar, budi zdrav project in the Alcoholic Beverages category; Gradska knjižnica Poreč and Studio Sonda for the Booktiga – “Prihvati poziv” in the Tourism, Culture and Leisure category; INA and Imago Ogilvy with the INA – Bolje stati, nego zaspati project in the Corporate Communications category.
The silver award in the Best on Market track goes to Podravka and Šanavala and the Dolcela – Za izgled ne garantiramo project in the Food category; Studenac and Imago Ogilvy for the Javi se za *eks project in the Non-Alcoholic Beverages category; Pipi beverages and I TO NIJE SVE! kreativna agencija and the Pipi Šugaman project in the Non-Alcoholic Beverages category; Croatia osiguranje and Bruketa&Žinić&Grey for the Hrvatska 2074.: Pogled u budućnost project in Finance, Insurance and Fintech category; BIPA Hrvatska and I TO NIJE SVE! kreativna agencija for the #nepobjediva project in the Retail category; IKEA SEE and BBDO Zagreb and the HOLIDAY HEROES project in the Household category; Mapei Croatia and Imago Ogilvy for the MAPEI – PRILIKA ZA ODLIJEPIT’ project in the Household category; Hrvatski Crveni križ and Šanavala for the Djed Božićnjak ne postoji project in the Miscellaneous category.
The winners of the bronze award in the Best on Market track are PIK Vrbovec and Imago Ogilvy and the Dođi za stol project in the Food category; Studenac and Imago Ogilvy for the Otkrij toplu vodu project in the Non–Alcoholic Beverages category; TISAK plus and Pink Moon for the Svašta nešto Tisak! project in the Retail category; IKEA SEE and BBDO Zagreb and the #EuroVizijaDoma project in the Household category; ENNA Grupa and Superstudio for the Hvale vrijedna project in the Corporate Communications category; Salvus and McCann Zagreb and the Test disanja project in the Technology and Electronics category; HNK Hajduk Split and Odjel Marketinga HNK Hajduk for the Od Hajduka nima draže project in the Entertainment category; Marketing Hrvatske pošte and Hrvatska pošta for the Dostavljamo Hrvatskoj project in the Miscellaneous category.
BEST IN CHANNEL
The first award in the Best in Channel track goes to Zagrebačka Pivovara and BBDO Zagreb and the Budi hrabar, budi zdrav project in the Best TV video & film category; Marodi and Bruketa&Žinić&Grey and the projektom Priča koja vrijedi svakog slova project in the Best Print (ad, publication, poster) category; Podravka and Šanavala for the Dolcela – Za izgled ne garantiramo project in the Best Outdoor – OOH category; INA and Imago Ogilvy and the INA – Bolje stati, nego zaspati project in the Best Audio & Radio category; RAWINO and Studio Sonda for the RAWINO. Crafted by terroir project in Best packaging – mala naknada category; LEDO PLUS, FRIKOM and Studio Sonda for the King Cups project in the Best packaging – velika naklada category; Studenac and Imago Ogilvy and the Javi se za *eks project in the Best digital – social media category; INA and Imago Ogilvy for INA – Bolje stati, nego zaspati project in the Best digital – creative use of technology category.
The silver IdejaX in the Best in Channel track is awarded to BIPA Hrvatska and I TO NIJE SVE! kreativna agencija and the #nepobjediva project in the Best TV video & film category; Podravka and BBDO Zagreb and the Kuhanje je strašno project in the Best TV video & film category; HNK Hajduk Split and Odjel Marketinga HNK Hajduk s for the Od Hajduka nima draže project in the Best online video category; Gradska knjižnica Poreč and Studio Sonda for the Booktiga – “Prihvati poziv” – Oglas project in the Best Print (ad, publication, poster) category; Gradska knjižnica Poreč and Studio Sonda and the Booktiga – “Prihvati poziv” – Plakat project in the Best Outdoor – OOH category; Mapei Croatia and Imago Ogilvy for the MAPEI – PRILIKA ZA ODLIJEPIT’ project in Best expirience advertising and events category; Podravka and Bruketa&Žinić&Grey for the Vegeta BIO – sve ima bolji okus s Vegetom project in the Best packaging – mala naklada category; BoogieLab and Studio Senzacija and the BoogieLab Panettone pakiranje project in the Best packaging – velika naklada category; IKEA SEE and BBDO Zagreb for #EuroVizijaDoma project in the Best digital – social media category; Podravka and Bruketa&Žinić&Grey for the Vegeta prsten project in the Best digital – social media category; Atlantic Grupa and Agencija 101 and the Barcaffé gatanje AI project in the Best digital – creative use of technology category; Gradska knjižnica Poreč and Studio Sonda for Booktiga – “Prihvati poziv” project in the Best digital – creative use of technology category
The bronze IdejaX in the Best in Channel track goes to Podravka and Šanavala and the Dolcela – Za izgled ne garantiramo project in the Best TV video & film category; PIK Vrbovec and Imago Ogilvy with the Dođi za stol project in the Best TV video & film category; Erste banka and BBDO Zagreb and the Ghost Advertising project in the Best TV video & film category; Studenac and Imago Ogilvy and the Otkrij toplu vodu project in the Best online video – dugi format category; Etnografski muzej Istre and Studio Sonda for the Katalog izložbe: Razina zbilje: Između kreativnosti i autentičnosti fotografija iz 1928. (Ranieri Mario Cossàr, etnograf) project in Best Print (ad, publication, poster) category; Studenac and Imago Ogilvy for the Javi se za *eks project in the Best experience advertising and events category; Hrvatska kovnica novca i Dig studio and the Dražen Petrović izdanje Hrvatske kovnice novca project in the Best packaging – mala naklada category; OPG MTV and Bruketa&Žinić&Grey for Maslinovo ulje Maslinika V project in the Best packaging – mala naknada category; BoogieLab and Studio Senzacija for the BoogieLab Instagram project in the Best digital – social media category.
BEST BRANDING & REBRANDING
The gold award in the Best Branding & Rebranding track goes to Turistička zajednica grada Zagreba and Superstudio and the Museums, maybe project in the Branding category; ENNA Grupa and Superstudio and the Rebranding ENNA Grupe in the Rebranding category.
The winners of the silver award in the Best Branding & Rebranding track are Somoborac and 404 / MYTY and the Somoborac project in the Rebranding category.
In the Best Branding & Rebranding track the winners of the bronze award are Vanja Tintor and Fabula for the Ruta project in the Branding category; Tehnika and 404 / MYTY with the Tehnika project in the Rebranding category.
BEST OF POSITIVE CHANGE
The winners of the Best of Positive Change track are Zagrebačka Pivovara and BBDO Zagreb and the Budi hrabar, budi zdrav project in the Društvo category; Marodi and Bruketa&Žinić&Grey for the Priča koja vrijedi svakog slova in the Društvo category.
The silver award in the Best of Positive Change track goes to CESI and UTORAK for the CESI SEXED project in the Društvo category.
In the Best of Positive Change track, the bronze award goes to Turistička zajednica Šibensko-kninske županije and Dig studio for the Voda malih divova project in the Priroda category; Hrvatski Crveni križ and Šanavala and the Djed Božićnjak ne postoji project in the Društvo category.
A great atmosphere at the long-awaited DK Festival has made celebrating the best ideas, young talent of the communications industry, esteemed agencies, advertisers, and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.
Featured photo: Emica Elveđi/PIXSELL
