DK Festival has an updated visual identity thanks to our unstoppable creative duo Sven Sorić and Jelena Babić. These two just don’t miss. Ever.
Gone are the days of our monochromatic story. We’ve had enough of playing it (completely) cool, so we gave DK Festival the makeover it deserves — meet our new gradient. Yes, it’s bold. Yes, it’s fresh.
This year’s iteration of the DK2025 identity confronts familiar elements — typography, black and white surfaces, cutting, and duplicating — with the unexpected: a multicolored gradient. Where did the colors come from? By introducing this new element, we aim to provoke thought about the nature of our identity and communication while testing the boundaries of a visual system we constantly mutate. Have we ceased to be black-and-white even though we’re using color? Have we created a new identity, or is this just another step in its continuity? The answers will reveal themselves as the campaign unfolds — ultimately, it’s up to the observers to decide.
This isn’t just about blending colors, it’s about the beautifully messy reality of marketing. The love and the chaos. The genius campaigns that change the game and the ones that make you mutter WTF. We’re still the festival that serves you the good, the bad, and the oh-so-questionable sides of the comms industry, but now we’ve got a look that dares to match the energy. A little less sleek, a little more unapologetically us.
What you can expect is more playful experimentation with imagery and typography in ways only DK Festival can deliver. We’re typically atypical, so prepare for the unexpected. We don’t shy away from collaging our star speakers’ faces beyond recognition or hypnotizing the entire festival hall with our motion graphics. We prod our audience with provocative questions about the industry, and even mundane activities like riding the elevator or visiting the restroom become must-have moments for selfies and self-reflection.
Round of applause for our Babić & Sorić duo, who work tirelessly with the DK team.
This is a step forward in the evolution of DK’s story. We’re still radical — now with a spectral shift. Fresh. Provocative. Impossible to ignore — just like DK Festival. Get your ticket now.