Grand Prix at BalCannes won by BBDO Zagreb and Zagrebačka pivovara, Bruketa&Žinić&Grey is the agency of the year, while Marodi won the Advertiser of the Year title at DK2025.
Photo: Emica Elvedji/PIXSELL
The winners of BalCannes, a regional competition of creativity, where agencies from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia are competing with their innovative ideas, have been announced on May 15 in the Main Hall of DK2025. It has attracted the best of the best of regional creative people in Rovinj.
Photo: Emica Elvedji/PIXSELL
BBDO Zagreb and Zagrebačka pivovara won the BalCannes Grand Prix for their BUDI HRABAR, BUDI ZDRAV project. The title of the Agency of the Year in the region was won by Bruketa&Žinić&Grey. The Advertiser of the Year award went to Marodi, and a special Editor’s Pick Award, in the selection of industry media from the region, went to Marodi and Bruketa&Žinić&Grey agency for their A soup to remember project.
Photo: Emica Elvedji/PIXSELL
At BalCannes, which has gathered the best that creativity has to offer in the five countries of our region, the agencies were able to compete in three tracks — I. Market Mosaic, II. Design Mosaic and III. Positive Change and they could have won bronze, silver or gold awards.
You can find a list of winners for each category below:
FOOD
In the Food category the winners of the gold award are Marodi and Bruketa&Žinić&Grey for the A soup to remember project. The winners of the silver award are Bambi and Communis Beograd with the Plazma – Mrvica strpljenja project. The winners of the bronze award are Perutnina Ptuj and Futura DDB for the POLIvynils project.
ALCOHOLIC BEVERAGES
The gold award in the Alcoholic Beverages goes to Zagrebačka pivovara and BBDO Zagreb and the BUDI HRABAR, BUDI ZDRAV project.
NON-ALCOHOLIC BEVERAGES
The silver of the Non-alcoholic Beverages are Atlantic Group and Luna\TBWA Belgrade and the Grand kafa – Hajde da imamo vremena project. The bronze award goes to Knjaz Miloš and Fullhouse Ogilvy for the Guarana Azijana integrated project as well as Pipi beverages and I TO NIJE SVE! creative agency for their PIPI Šugaman project.
TELLECOMUNICATIONS
The winners of the gold in the Telecommunications category are A1 Srbija and Leo Burnett Belgrade for their The most important influencers project. The winners of the silver award are A1 Serbia i Leo Burnett Belgrade for their Srećičicaproject. The winners of the bronze award are Makedonski Telekom and Saatchi & Saatchi Skopje for the Let’s Open Up #OpenUp | #НаправиМесто.
FINANCE AND INSURANCE
In the Finance and Insurance category the gold award goes to Halkbank Skopje and McCann Skopje for the Startup Garage project. The winners of the silver award are Mastercard and Povem and the Prispevaj kretnjo | Understanding the world around you. The winners of the bronze award are Mastercard and McCann Ljubljana for the Un/Accessible slopes project.
RETAIL
In this category the silver award goes to Mercator-S and Studio Nexus with the #godinazanama project.
HEALTH AND PHARMACY
The gold prize in the Health and Pharmacy category goes toHemofarm fondacija i Jazavac i Utorak for the Najvažniji poziv u životu 2024 project. In this category the silver award goes to Superbrke and Ovation Belgrade with the Control Yourself project.
HOUSEHOLD
In the Household category the silver award goes to Mapei Croatia and Imago Ogilvy for the MAPEI – PRILIKA ZA ODLIJEPIT’ project.
TOURISM, CULTURE, LEISURE
The silver award in the Tourism, Culture and Leisure category goes to Gradska knjižnica Poreč and Studio Sonda with the Booktiga – “Prihvati poziv” project.
CORPORATE COMMUNICATIONS
The winners of the gold in the Corporate Communications category areINA and Imago Ogilvy for the INA BOLJE STATI NEGO ZASPATI project. The silver award goes to Mastercard and Povem with the Prispevaj kretnjo | Understanding the world around you project. The winners of the bronze award are Makpetrol and New Moment Skopje for the Raise your voice against bullying project.
BRANDING
In the Branding categorythe gold award goes to Halkbank Skopje and Effectiva agency for the Halk EZ Branding project. The winners of the silver award are Novalja Tourist Board and Bruketa&Žinić&Grey and the The Space Sheep – Close Encounters of the Pag Kind project.
REBRANDING
The winners of the gold in the Rebranding category areKraš and Imago Ogilvy for the NAPOLITANKE UŽIVAJ IZMEĐU REDOVA project. The winners of the silver award are Radenska and Studio Sonda and the Oraketa Rebranding project.
ADVERTISING DESIGN
The winners of the gold in the Advertising Design category areCubo and Futura DDB for the Take Away project. The winners of the silver award are kompare.hr and Imago Ogilvy and the Usporedivo bolji dizajn komunikacije project. The winners of the bronze award are Makpetrol and New Moment Skopje for the Raise your voice against bullying project.
HIGH-VOLUME PACKAGING DESIGN (≥ 10.000 UNITS)
The winners of the silver award are Knjaz Miloš and Fullhouse Ogilvy and the Guarana Azijana Cans project.
LOW-VOLUME PACKAGING DESIGN (< 10.000 UNITS)
The winners of the gold in the Low-Volume Packaging Design (< 10.000 units) category areOPG Ravnik and Studio Sonda for the Rawino – Crafted by terroir project. The silver award goes to Marodi and Bruketa&Žinić&Grey with the A soup to remember project.
COMMUNITY CARE
The gold in the Community Care category goes to Zagrebačka pivovara and BBDO Zagreb and the BUDI HRABAR, BUDI ZDRAV project. The silver award goes toA1 Serbia and Leo Burnett Belgrade for the The most important influencers project. The third place in theCommunity Care category goes to Mastercard and Povem and the Prispevaj kretnjo | Understanding the world around you project.
These are the people responsible for the selection of the winners at BalCannes – the members of the jury from agencies, advertisers and media from the region. Representatives of the agencies are: Darko Bosnar (Imago Ogilvy, Hrvatska), Elena Bozhinova (IDEA Plus 360 Communications, Sjeverna Makedonija), Bojan Dodevski (McCann Skopje, Sjeverna Makedonija), Matjaž Germ (Agencija 101, Slovenija), Veljko Golubović (New Moment, Srbija), Bojan Hadžihalilović (Fabrika, Bosna i Hercegovina), Brankica Janković (Aquarius, Bosna i Hercegovina), Đorđe Janković (Friday Finally, Srbija), Elma Kadrić (Via Media, Bosna i Hercegovina), Nermin Nino Kasupović (Effect Agency, Bosna i Hercegovina), Petra Krulc (Futura DDB, Slovenija), Tine Lugarič (Trampolin, Slovenija), Predrag Nikolovski (AdValue, Sjeverna Makedonija), Sara Prenc (Studio Tumpić/Prenc, Hrvatska), Anja Radulović (Leo Burnett Belgrade, Srbija), Klemen Šefer (Pristop, Slovenija), Dejan Spirkoski (Saatchi&Saatchi, Sjeverna Makedonija), Gordan Turković (CTA komunikacije, Hrvatska), Žarko Veljković (Jazavac i Utorak, Srbija)and Siniša Waldinger (Bruketa&Žinić&Grey, Hrvatska).
These are the experts that were representing the advertising industry when deciding on the best projects: Amra Babić (BBI Banka, Bosna i Hercegovina), Branka Bajt (Hrvatski Telekom, Hrvatska), Jovan Bugarčić (AD IMLEK, Srbija), Elena Dimovska (A1 Makedonija, Sjeverna Makedonija), Hrvoje Filipčić (Perutnina Ptuj, Slovenija), Ivana Fočić (Radenska Adriatic, Hrvatska), Manja Gradišek (NLB, Slovenija), Irena Knežević (Hemofarm Banjaluka, Bosna i Hercegovina), Marina Knežević (Kraš, Hrvatska), Mia Lasić (Addiko Bank, Hrvatska), Nađa Lutvikadić Fočo (BH Telecom, Bosna i Hercegovina), Miodrag Marinković (Frikom, Srbija), Maja Naumovska Saveska (HALKBANK AD Skopje, Sjeverna Makedonija), Jelena Pavićević (Apatinska pivara, Srbija), Aleš Petejan (Mastercard, Slovenija), Anita Srac (Lidl Slovenija, Slovenija), Ljubica Stojić (Violeta, Bosna i Hercegovina), Nataša Šarčević (Atlantic Grupa, Srbija)and Katerina Teovska (Pivara Skopje, Sjeverna Makedonija).
A choice for the special BalCannes Editor’s Pick Award was made by this jury group: Sandra Babić (Lider Media, Hrvatska), Nenad Danilović (Advertiser Serbia, Srbija), Ekrem Dupanović (Media Marketing, BIH), Boris Eftimovski (Marketing 365, Sjeverna Makedonija) and Simona Kruhar Gaberšček (Marketing Magazin, Slovenija).
The glamorous atmosphere of the main stage at the festival alongside confetti, victory speeches and the great mood of our communications community have made the celebration of regional creative projects that much more special and the celebrations continued in a more informal setting.
