Under the bright lights of the DK main stage, the trophies of the prestigious Effie Awards Croatia competition were awarded to the most effective communications projects. The Nije u redu u uredu project has been deemed most effective, receiving the Effie Grand Prix.
The winners of Effie Awards Croatia, the preeminent industry award that celebrates the effectiveness of market communications, were announced at the long-awaited DK2022. Trophies were awarded to the best agencies and advertisers for outstanding market communications in segments of creativity, strategy and market results over the previous year.
The winners of the Grand Prix and recipients of the gold Effie Awards Croatia 2022 in the Engaged Community category are Center for Education and Research (CESI) with the primary agency Señor for their Nije u redu u uredu project, done in cooperation with Human Interaction Company, Outdoor Akzent and 404 agency.
The following projects won the silver Effie award: Boranka – the project of reforestation of burned areas by the Scout Association of Croatia with the Imago Ogilvy agency in the Long-term Effectiveness category; the project I dalje osigurava vaš mir by Wiener osiguranje Vienna Insurance Group and the Señor agency, OMD Media and iProspect in the Finance and Insurance category; project Baš kao život by Franck and agency PINK MOON, PHD Media and Producenti in the Beverage category and Nije u redu u uredu by Center for Education and Research (CESI) and Señor agency, Human Interaction Company, Outdoor Akzent and 404 agency in the Positive Change: Social Good (Brands and Non-Profit) category.
Bronze Effie trophies were awarded to Belje and its agencies Impressum komunikacije, Pro Media Group and STUDIO NEXUS for their Kravica Kraljica project in the David vs. Goliath category; to Konzum plus, ZOO Agencija and ASOMBRO EXTREMO for the Poziv Djeda Božićnjaka project in the Engaged Community category; and to Franck, Imago Ogilvy and PHD Media for their Pripremi kako želiš, uživaj kad poželiš project in the Beverage category.
The long-awaited gathering of the communications community has only magnified the amazing celebration of the most effective marketing projects in Croatia.
Featured image: Luka Stanzl/PIXSELL