At DK Home presented by A1 we awarded the best of the best of the Croatian communications industry at several award shows, including IdejaX for the most creative of them all.
The second night of DK Home presented by A1 featured the IdejaX 2021 Award Show, the 11th edition of the national creative competition that celebrates original and unique ideas that push the boundaries of creativity. Agencies competed in three groups of categories, vying for the title of the best among a tough competition of record-breaking 163 entries! Studio Sonda and Gradska knjižnica Poreč won the Grand Prix with their 100% COVID FREE PUTOVANJE project. While Señor was proclaimed the agency of the year, the title of the advertiser of the year went to Gradska knjižnica Poreč.
Here is the list of top five agencies of IdejaX in winning order: Señor, Studio Sonda, LELO Adria, BBDO Zagreb and Bruketa&Žinić&Grey and Imago Ogilvy, tied in fifth place.
IdejaX celebrates the creativity of large and small agencies alike, which compete for gold, silver and bronze trophies. This year the following projects rose above the competition.
In the Best on Market group of categories, gold IdejaX winners are:
- Zagrebačka pivovara and BBDO Zagreb with their Skriveni talenti project, category Alcoholic Beverages
- Jamnica and Señor with their Iz vrta prirode project, category Non-alcoholic Beverages
- Pipi Beverages and Imago Ogilvy with their Lito je tamo di si ti project, category Non-alcoholic Beverages
- Iskon and Señor with their Iskrenovci project, category Telecommunications
- Croatia osiguranje and Bruketa&Žinić&Grey with their #MoždaNeće project, category Finance and Insurance
- JGL and Señor with their Oči ti šalju signale? project, category Health and Pharmacy
- IKEA and BBDO Zagreb with their (Ne)siguran dom project, category Household
- Gradska knjižnica Poreč and Studio Sonda with their 100% COVID FREE PUTOVANJE project, category Tourism, culture and free time
- LELO Adria with their SILA™: Spiral into Fantasy project, category Miscellaneous
- Gradska knjižnica Poreč and Studio Sonda with their 100% COVID FREE PUTOVANJE project, category COVID
- IKEA and BBDO Zagreb with their (Ne)siguran dom project, category Household.
In the Best of Ad-Making group of categories, gold IdejaX winners are:
- Pedigree and MediaCom Zagreb with their Dogvertising project, category Digital
- LELO Adria with their ENIGMA™: Unknown Pleasure project, category Film
- Jamnica and Señor with their Iz vrta prirode project, category Film
- Ledo / Frikom and Studio Sonda with their Ambalaža Čašica King project, category Design.
In the Best Branding & Rebranding group of categories, gold IdejaX winners are:
- Ledo / Frikom and Studio Sonda with their Čašica King Branding – Okreni na desert project, category Branding
- Bertoša vina and Studio Sonda with their Berba project, category Rebranding.
In the Best on Market group, silver IdejaX winners are
- Kaufland Hrvatska and Kreativna agencija I TO NIJE SVE! with their KAD IMAŠ NEKOG SVOG project, category Food
- Pipi Beverages and Imago Ogilvy with their #volitePipi project, category Non-alcoholic Beverages
- Hrvatski Telekom and McCann Zagreb with their Bonbon Bontovnici project, category Telecommunications
- Zagrebačka banka and Señor with their #prviput project, category Finance and Insurance
- Wiener osiguranje and Señor with their I dalje osigurava vaš mir project, category Finance and Insurance
- WWF Adria and Señor with their Gubitnici project, category Social Actions
- LELO Adria with their SORAYA WAVE™: Release Your Power project, category Miscellaneous
- Pipi Beverages and Imago Ogilvy with their Lito je tamo di si ti project, category COVID
- PODRAVKA and Bruketa&Žinić&Grey with their Najefikasniji način da održiš socijalnu distancu project, category COVID.
In the Best of Ad-Making group, silver IdejaX winners are:
- Konzum and ZOO agencija with their Najbolje iz Hrvatske project, category Film
- Fuerst Wiacek Brewery Berlin and Mireldy Design Studio with their Fuerst Wiacek – Dizajn etiketa za pivo project, category Design.
In the Best Branding & Rebranding group, silver IdejaX winner is:
- After and Señor with their Od briefa do aftera project, category Branding.
In the Best on Market group, bronze IdejaX winners are:
- PODRAVKA and UTORAK with their LEGENDA project, category Food
- PODRAVKA and Bruketa&Žinić&Grey with their Najefikasniji način da održiš socijalnu distancu project, category Food
- Ožujsko and Degordian with their Opjevani junaci project, category Alcoholic Beverages
- Heineken Hrvatska and Bruketa&Žinić&Grey with their Ostani u svojoj gajbi project, category Alcoholic Beverages
- Atlantic Grupa with their Cockta – Živi za svoju stvar project, category Non-alcoholic Beverages
- Belupo and Imago Ogilvy with their Stručnjak za bol project, category Health and Pharmacy
- Pevex and BBDO Zagreb with their Majstori prijateljstva project, category Household
- CESI – CENTAR ZA ISTRAŽIVANJE I RAZVOJ and UTORAK with their ZAŠTO ŠUTIMO? project, category Social Actions
- Zagrebačka banka and Señor with their #prviput project, category COVID
- Saatchi & Saatchi with their Stop non-domestic violence , category COVID.
In the Best of Ad-Making group, bronze IdejaX winners are:
- Gradska knjižnica Poreč and Studio Sonda with their 100% COVID FREE PUTOVANJE project, category Digital
- A1 and Euroart93 with their Ti povezuješ – digitalna kampanja project, category Digital
- Hrvatski Telekom and McCann Zagreb with their Bonbon Bontovnici project, category Film
- Bertoša vina and Studio Sonda with their Berba project, category Design.
In the Best Branding & Rebranding group, bronze IdejaX winners are:
- Croatia osiguranje and 404 with their LAQO Branding project, category Branding
- O.P.G. Šuran Petar and Studio Tumpić/Prenc with their Otkrivanje “mikrosvijeta” biodinamičkih vina project, category Rebranding.
Creative ambition and market inventiveness have never been more important, which is why the IdejaX 2021 jury recognised talented individuals whose work shone bright this year: IdejaX Animator of the Year is Ivan Ožvald, IdejaX Photographer of the Year is Damir Žižić (Iz vrta prirode), IdejaX Illustrator of the Year is Imelda Ramović (Fuerst Wiacek – Dizajn etiketa za pivo), IdejaX Film Director of the Year is Ivan Stojiljković (SILA™: Spiral into Fantasy) and IdejaX Cinematographer of the Year is Aleksandar Košutić (SILA™: Spiral into Fantasy).
A1 Croatia is the general sponsor of DK Home, while the festival is also supported by Franck, Zagrebačka banka, Konzum, Volkswagen ID.4, Wiener osiguranje Vienna Insurance Group, European Parliament in Croatia, WAI Moment, Studio Moderna, Podravka, King, KONČAR, PIK Vrbovec, Shutterstock, Naked Grouse, Cerovski Print Boutique, Go2Digital, Presscut and others.
Photos: Marko Prpić/PIXSELL