At DK Home presented by A1 we awarded the best of the best of the Croatian communications industry at several award shows, including Effie for the most effective of them all.
The recipients of the Effie award were announced during the first day of the long-awaited DK Home presented by A1. The prestigious award celebrates effectiveness in market communications so the trophies were given to the best agencies and advertisers for exceptional creativity, strategy and market results in the challenging year behind us.
This year’s Grand Prix winners and gold Effie award recipients are Gradska knjižnica Poreč and their primary agency Studio Sonda for the 100% COVID FREE PUTOVANJE project, done in collaboration with Synet, in the Small Budget category.
The gold Croatia Effie 2021 award also went to Wiener osiguranje Vienna Insurance Group and agencies Señor, OMD Media and Komakino for their Osigurava vaš mir project.
Projects that won the silver award are: Doogvertising by Mars Croatia and agency MediaCom Zagreb in the Media Idea category, #prviput by Zagrebačka banka and agencies Señor, MediaCom Zagreb, 404 and Centralna Jedinica in the Positive Change: Brands category and 100% COVID FREE PUTOVANJE by Gradska knjižnica Poreč and agencies Studio Sonda and Synet in the Topical Marketing category.
The bronze award winners are Croatia osiguranje and agencies Bruketa&Žinić&Grey, 404 and Millenium promocija for their Pavle Pauq predstavlja LAQO project in the Finance and Insurance category; Pipi Beverages and agencies Imago Ogilvy and Drap for their #bolimePipi i nakon lita project in the Engaged Community category; Udruga roditelja djece s teškoćama u razvoju “Brački pupoljci” and agency CTA komunikacije for their Nešto zbilja važno project in the Positive Change: Non-profit category.
A1 Croatia is the general sponsor of DK Home, while the festival is also supported by Franck, Zagrebačka banka, Konzum, Volkswagen ID.4, Wiener osiguranje Vienna Insurance Group, European Parliament in Croatia, WAI Moment, Studio Moderna, Podravka, King, KONČAR, PIK Vrbovec, Shutterstock, Naked Grouse, Cerovski Print Boutique, Go2Digital, Presscut and others.