This year’s digital game is next level. After a record-breaking run in 2024, MIXX Awards Croatia is back — bigger, bolder, and buzzing with over 170 submitted projects.
That’s a 35% increase in entries, with 40% landing in the Campaign categories and the remaining 60% coming in hot under Tools/Platforms. The message is clear: Croatia’s digital scene is alive, thriving, and ready to make global noise.
Licensed by IAB Croatia, MIXX Awards is part of the international IAB Global network, raising the bar for digital marketing excellence in our region. Now in its 15th edition, this competition is the definitive pulse check on who’s pushing boundaries and setting new standards in digital creativity and innovation.
After hours of judging, the expert jury has chosen the crème de la crème — and trust us, they didn’t make it easy. The finalist status is awarded to up to five top-scoring entries per category, provided they passed the threshold. Some categories are extra stacked due to tied scores, meaning even more standout work made it to the top.
Finalists are listed alphabetically within their categories. Scroll down and find out which projects made the cut — and who’s about to take the spotlight in Rovinj this May.
A. Campaigns: Brand Awareness Campaign
15 Years On Record (Bugatti-Rimac)
GucEye Protect (Studenac)
Podrži svog muškarca (Heineken)
B. Campaigns: Direct Response and Lead Generation Campaign
Budi hrabar, budi zdrav (Zagrebačka pivovara)
KuhAI s Coolie (Podravka)
My Luxoria: Elevating High Quality Leads in Luxury Tourism (My Luxoria)
Ne škilji, škilji, škilji ti! (Servus)
POS & SoftPOS Lead Generation Campaign (Nexi Croatia)
C. Campaigns: Cross-Media Integration Campaign
AUDIOLIBER (Audio Store Transonica)
Hrvatska 2074. – Pogled u budućnost (Croatia osiguranje)
Javi se za *eks (Studenac)
Ljeto za pamćenje (Hrvatski Telekom)
Priča koja vrijedi svakog slova (Marodi)
D. Campaigns: Campaign Effectiveness
Voyo efekt: 90% rasta u godinu dana (RTL Hrvatska)
Javi se za *eks (Studenac)
Nula para, puno muzike (Erste Banka)
Promocija filma Dražen (Jučer)
VISITOR OFFER (Hrvatski Telekom)
E. Campaigns: Corporate Social Responsibility Campaign
Bolje stati, nego zaspati (INA)
Budi hrabar, budi zdrav (Zagrebačka pivovara)
Budi TU. Budi CE – podrži klinCE kreativCE SOS Dječjeg sela Hrvatska (Atlantic grupa)
Priča koja vrijedi svakog slova (Marodi)
Život ima cijenu (Zaklada Solidarna)
F. NEW: Tools/Platforms: AI-Driven Project
Barcaffé Fortune Telling AI (Atlantic Grupa)
Bolje stati, nego zaspati (INA)
Tajni sastojak – Vegeta Fine blend (Podravka)
G. NEW: Tools/Platforms: Effective Use of Data
Podacima do uspjeha u VoD industriji (RTL Hrvatska)
H. NEW: Tools/Platforms: Best Video Content
15 Years On Record (Bugatti-Rimac)
GucEye Protect (Studenac)
Sigurni Sale (GRAWE Hrvatska)
Terrace (adidas)
Vatrogasni leksikon (Kaufland Hrvatska)
I. NEW: Tools/Platforms: Best Export Project
Alice & Bob website (Alice & Bob)
HeapsGo – Own your restaurant sales (Heaps Aps)
Hrvatski luksuz na svjetskim tržištima (My Luxoria)
Liburnia Hotels & Villas: Elevating 2024 Bookings (Liburnia Hotels & Villas)
ShiftMag (Infobip)
VISITOR OFFER (Hrvatski Telekom)
J. Tools/Platforms: Best Digital Product
bonbon aplikacija (Hrvatski Telekom)
HRT Meteo redizajn aplikacije (HRT)
Maistra app (Maistra)
NoCapp: Face-to-face videos for your website (CoreLine)
K. Tools/Platforms: Best Media Strategy
Bolje stati, nego zaspati (INA)
Javi se za *eks (Studenac)
Liburnia Hotels & Villas: Elevating 2024 Bookings (Liburnia Hotels & Villas)
The best of Croatia (Zagrebačka pivovara)
VISITOR OFFER (Hrvatski Telekom)
L. Tools/Platforms: Best Branded Content
Bolje stati, nego zaspati (INA)
BROOKLYN SANDWICH COMPANY (Brooklyn Bagel Co.)
GucEye Protect (Studenac)
Hrvatska 2074. – Pogled u budućnost (Croatia osiguranje)
Priča koja vrijedi svakog slova (Marodi)
Sigurni Sale (GRAWE Hrvatska)
Vatrogasni leksikon (Kaufland Hrvatska)
M. Tools/Platforms: Best Website
Kulinarski as iz rukava (Podravka)
Lino web stranica (Podravka)
Uplift Website (Mastercard)
Vogue Adria web stranica (Condé Nast)
Webshop Zlatarna Dodić (Zlatarna Dodić)
N. Tools/Platforms: Best Social
Always-on social (Sofascore)
GucEye Protect (Studenac)
HT TikTok (Hrvatski Telekom)
Javi se za *eks (Studenac)
Kaufland Hrvatska TikTok (Kaufland Hrvatska)
O. Tools/Platforms: Viral
#PistachioGate (McDonald’s)
Baby Lasagna u Kauflandu (Kaufland Hrvatska)
Saponia TikTok – I was today years old (Saponia)
P. Tools/Platforms: Best Tech & Innovation
Barcaffé Fortune Telling AI (Atlantic Grupa)
Easybook (Croatia osiguranje)
McCrispy (McDonald’s)
NoCapp & NoCapp Studio (CoreLine)
R. Tools/Platforms: Best Publisher Project
Biram sebe (Telegram)
Humanitarna razmjena & aukcija dresova 2024 (Nova TV)
Poduzetnički atelje (24sata)
Šeraona (24sata)
Featured photo: Emica Elvedji/PIXSELL