Amber Case joins DK2025: The cyborg anthropologist fixing our tech overload

Dani Komunikacija

Cyborg Anthropologist. Fast Company’s Most Influential Women in Technology. Author. Speaker. Tech Whisperer.

Let’s be real: our relationship with technology is getting messy. We check our phones 96 times a day, we swear our smart speakers are eavesdropping, and half of us can’t sleep without a blue-light glow hovering over us. But what if tech didn’t have to be so… intrusive?

Enter Amber Case powered by ENNA, the mind behind Calm Technology — the idea that tech should enhance our lives, not hijack them. She studies what happens when humans and technology get too close and how we can design products that actually respect our time, focus, and sanity.

Foto: Borna Jakšić/PIXSELL

We are proud that ENNA, as a group focused on a sustainable future and technology, is bringing attention to a topic we need to start talking more about. Our slogans “Za sutra koje vrijedi” and “Way to grow” reflect the ideas that Amber Case will also be speaking about – how to develop technology that benefits us, said Dorotea Lazanin Jelenc, Head of Corporate Communications and Marketing at ENNA.

She’s been a Mozilla Fellow, named one of Fast Company’s Most Influential Women in Tech, and has written books like Calm Technology and A Kids Book About Technology — because let’s be honest, we’re all still figuring out how to use it properly. Amber’s work is about creating tech that knows when to step forward and when to stay in the background. Fewer interruptions, more intention.

Foto: Emica Elvedji/PIXSELL

In a world where our attention spans are shrinking and every app is fighting for a piece of our brain, Amber Case is here to reset the balance. If you’ve ever felt like you’re losing a battle against your own notifications, this is the session you need. Amber is the human behind the screens — but also the one who knows how to keep the screens in check.

On the DK2025 main stage, Case will share the spotlight with none other than Sophia the Robot, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend Fernando Machado powered by A1, Karen Nelson-Field, the world’s top expert on attention economics, Blair Enns, the world’s leading authority on selling and pricing creative services, Michael Corcoran, the Internet’s savviest troll and the man behind Ryanair’s savage online personality, Marisha Lakhiania visionary leader and expert in the science, art, and psychology of marketing, Johan Ronnestam, a serial entrepreneur, TEDx speaker, and branding mastermind who has helped the world’s most iconic brands stay ahead of the curve, and Mirella Crespi, the mastermind behind 2,000+ ads a month in six languages, who crafted for global names like Amazon, Meta Unilever, and Ubisoft. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.

Mark your calendar, mute the noise, and get ready for Amber Case powered by ENNA at DK2025.

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