IAB Croatia has once again gathered a team of experienced digital experts, led by the jury president Đuro Korać, who will utilize their rich knowledge to determine the best digital campaigns as well as digital tools/platforms for market communications during the previous year.
You can now apply to MIXX Awards Croatia, which continues, in its 14th edition, to spotlight the best digital campaigns as well as digital tools/platforms! This competition, organized by IAB Croatia, a representative for the interactive marketing industry in Croatia, will establish the best digital projects based on strategy, execution, creativity, goals, and results.
We have pushed back the late deadline for eleven days, and you can now enter the competition until 5 February. We are calling for all the digital experts to show off their projects: this year you can win five awards for your campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness i Corporate Social Responsibility Campaign) and Best in Show, while there are 10 categories for the best digital tools/platforms (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Influencer Marketing, Viral, Video Advertising, Best Tech & Innovation, Best Publisher Project).
This year Đuro Korać (Nivas) assumes the role of the MIXX competition jury Chairman, accompanied by Stella Antunović (Val grupa), Vanja Bertalan (Human), Nela Fegić Moguljak (Imago Ogilvy), Ivanka Mabić Gagić (Httpool), Marko Matejčić (EssenceMediacom), Fran Mubrin (404), Eva Tetec (Izone), Tibor Trupec (Kontra), Matija Vučković (Eskimi), Tomislav Vuk (Pro Media Group), and Šime Živković (Seekandhit).
MIXX is the most important and prestigious award in the Croatian digital industry. In addition to being the oldest professional competition and the only award under IAB’s international license, the unique criteria of MIXX enable recognition of the widest range of digital products, solutions, and services. While MIXX has long been a must-attend competition for most agencies in Croatia, I would like to encourage young agencies to apply and use the opportunity to present their work at the biggest digital advertising festival in Croatia, DK Festival, said Đuro Korać, president of this year’s jury.
The eligibility period spans from 6 February 2023 to 25 January 2024. and all those who diligently create will be delighted by the special offer 4 + 1 – entrants who submit four entries can submit another project free of charge.
This season the competition has some fresh categories that fall in line with the current activities on the market: Viral celebrates campaigns that have had extraordinary results and the highest level of consumer engagement in the digital environment by publishing a picture, a video or any other material; while the Video Advertising category recognizes campaigns that have taken a creative step away from the usual practices of simply reproducing TV ads on digital platforms by using a good production, video advertising and video formats.
You can find more information about this competition on https://danikomunikacija.com/awards/mixx.