Compared to the last record-breaking year, MIXX saw an increase of 38% in the number of entries! Following the hard work of the entrants, the expert jury will make a selection of the finalists and winners, which will be celebrated at the MIXX Croatia Award Show at DK2023!
MIXX Awards Croatia, a national digital competition organised under the IAB Croatia license, has seen unprecedented growth – almost 130 projects were submitted, which is an increase of 38% compared to last year, out of which 45% were submitted to the Campaign group of categories, while 55% are found in the Tools/Platforms group. In addition to the biggest number of entries yet, the new edition of the competition introduced new categories Best Digital Product, Best Publisher Project, and Corporate Social Responsibility Campaign – and the selection of the best is soon to follow!
MIXX Awards Croatia is under the auspices of IAB Croatia – a unique community of the Croatian digital market operators and a local branch of the international organisation IAB Global (Interactive Adverising Bureau) that drives and keeps the Croatian interactive marketing scene at the highest standard. For many years MIXX Awards Croatia has been highlighting the best of the Croatian digital community, and in its 13th edition with a new IAB Croatia Organising Committee it still continues to grow.
The members of the MIXX jury, who will evaluate the combination of strategy, performance, creativity and achieved results, are the president of the jury Marko Matejčić (EssenceMediacom), who was IAB Europe’s Digital Strategy Person of The Year in 2022, along with digital experts Mario Frančešević (SeekandHit), Đuro Korać (Nivas), Ana Marija Malić (Degordian), Saša Milinović (OMD), Fran Mubrin (404), Marin Ostojić (ZOO agency), Barbara Sabo Matičević (Human interaction company), Saša Škorić (Elektropionir), Maja Šplajt (Real Grupa) and Boris Turkić (Younited agency).
The best among the projects will get their spotlight at the award ceremony at the new edition of DK Festival on 21 April 2023 in Rovinj. Awards will be presented for the best digital campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness and Corporate Social Responsibility Campaign) and tools/platforms in the field of market communications (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Influencer Marketing, Best Tech & Innovation powered by Google, Best Publisher Project).
Featured photo: Luka Stanzl/PIXSELL