DK LLLounge | Friday | 3:45PM
You don’t need us to tell you that gaming is the ultimate power-up in the industry currently. But have we as marketing professionals successfully adapted to the gaming culture and language used by gamers all around the world? If you can’t adjust your communication, the gamers will call you out. And rightfully so. If you’re looking for some cheat codes, globally or locally, for successful communications strategies that you can learn from and avoid the cringe-fest — you came to the right place.
In this panel session, we are assembling a dream team of Matija Vučković (Organizer, Game Changer), Nikola Stolnik (CEO, Good Game Global, IAB Croatia Member), Daniel Šturm (Board Member, Kaufland), and Valentina Golub (FOOD eBusiness Lead & Sustainability champion, Nestlé South East Europe Market) to show us some relevant data and statistics regarding the gaming industry as well as discuss the global trends when it comes to creating marketing strategies that put gamers at the forefront.
