Hall BEE | Friday | 1PM — 1:30PM
Can we restore trust in retail? This question goes beyond shopping habits — it’s about the psychological underpinnings of consumer behavior and how brands connect with their communities.
At DK2025, we’re diving into the science of consumer behavior — what drives trust, loyalty and genuine connection in retail. How can communication strategies be designed to address fundamental human needs and perceptions? What role does psychology play in rebuilding authentic relationships between retailers and their communities?
To answer these questions, Studenac has assembled a panel of experts including researchers, retailers, communication and behavioral specialists to explore how the retail industry can adapt its messaging and approach to meet contemporary challenges. With insights from research and practical experience, the discussion will address how local relevance, tailored communication and behavioral understanding can reshape consumer trust. Join Tatjana Spajić (Corporate Communications Director, Studenac Market), Anđela Buljan Šiber (Founder, Izone, Member of HURA & IAB Croatia, Festival’s Organising Committee Member), Senka Brajović (Partner, Improve Research & Analytics, Member of IAB Croatia) and moderator Maroje Sabljić (CEO, B2B GLOBAL) as they unpack the latest findings and strategies designed to restore consumer confidence and rebuild meaningful connections in retail.
