Fyre Festival, Founder (USA) [interview with Davor Bruketa]


Billy McFarland [VIRTUALLY ON STAGE]

What is the secret to going viral, really? The case of Fyre Festival is a serious lesson to us all. Yes, we get inspired to build a better world by stories of the most creative campaigns in the world. And yes, we also gain invaluable knowledge from the intersection of marketing, deception and sensationalism. FUCK ADVERTISING, LOVE ADVERTISING, right? Well, we are not afraid to deliver both sides of the coin. We bring them to the stage (ok, virtual stage this time), confront them with open eyes, and dissect them to the most uncomfortable details. That's precisely why we invite you to DK2024 — to learn important marketing lessons from mistakes. So join us for an interview where Davor Bruketa will probe into McFarland, who will join us online, and one of the most infamous entertainment brands in the world.

Interview with Fyre’s Billy McFarland by Davor Bruketa: The Secret to Going Viral

Interview with Billy McFarland [VIRTUALLY ON STAGE] — The Secret to Going Viral

Neuroscientist, Professor of Business (USA)&nbsp; 



Hall AAA | Saturday | 12:50PM



If Moran Cerf can teach the President of the USA how to decide on nuclear weapons launch (Cerf is literally the scientist who revised the nuclear launch protocol), he definitely can teach you how your customers make decisions. So it really doesn’t come as a surprise that the father of modern marketing Phil Kotler called him "the next leader in marketing" — Cerf’s unique research in decision-making, neuroscience in marketing and leadership has gained him worldwide recognition, resulting in some of the widely cited publications that positioned him at the forefront of neuroscience research.



His fascination with neuroscience began with performing security checks by hacking banks and government institutions. This was a tipping point for Cerf, who attributes much of his understanding of the brain and the way he researches to his time spent hacking banks, so he decided to start using hacking skills to study the most interesting vault in the world — our brain. That is why today Moran Cerf is globally known for his research on consciousness, free will, decision-making, neuroscience in marketing — and the ability to hack our brains using the most advanced neural monitoring system on the planet.



Cerf set up the first and only lab in the world where neurological activity is mapped by attaching electrodes deep inside the brains of patients awaiting surgery. His studies have shed light on how we make decisions and what steps others can take to influence those decisions, including predicting people’s interest and engagement with content by observing their neural responses.&nbsp; All of his interesting findings have been heard by millions of people across the globe who watched his famous TED Talks — because he holds the title of having the most TEDx talks worldwide.&nbsp;