Pitching Guru | Founder, Win Without Pitching | Author, Speaker, Trainer (Canada)
Blair Enns is the name marketers whisper when they’re stuck in pitch purgatory. As the founder of Win Without Pitching, he’s survived the ups and downs of the business side of creativity for long enough to achieve guru status, as described by Chris Do. His legendary The Win Without Pitching Manifesto has pushed countless creative businesses straight into the land of value-driven, expert-led sales. If there’s a smarter way to win business, Blair invented it.
His straight-talking approach has made him a legend in business development, while his second book, Pricing Creativity, basically takes your budget spreadsheets and sets them on fire. If you have the privilege to learn from him, Blair can teach you to throw out the outdated playbook on sales. Hourly billing? Amateur hour. Finding it hard to evaluate the right pitch? Blair will show you how to choose with confidence. Think sales is a dirty word? Blair will have you falling in love with it by the time he’s done.
Blair’s insights are a lifeline in today’s cutthroat market, where pipeline gridlock and economic chaos are crushing deals. His keynotes are more than advice — they are a survival manual for anyone who’s ever struggled to sell or buy creative ideas. Ready to stop being the “needy vendor” or a “complicated client” and start owning your value? Blair’s got the answers. And we suggest you take out your pen and take notes.
Blair Enns: The Innoficiency Problem & The Win Without Pitching Principles
Ever tried to squeeze creativity into a spreadsheet? Spoiler: it doesn’t fit (except for our awards team). Blair Enns dubs this clash the “Innoficiency Problem” – the futile tug-of-war between groundbreaking ideas and streamlined processes. At DK2025, he’ll connect these concepts, showing us how to navigate this tradeoff while applying his groundbreaking Win Without Pitching principles, offering a fresh perspective on balancing innovation with efficiency. “Once you understand this principle,” says Enns, “you will see it everywhere.” But what do we do about it? Let’s find out together.