Pitching Guru | Founder, Win Without Pitching | Author, Speaker, Trainer (Canada)
Blair Enns is the name marketers whisper when they’re stuck in pitch purgatory. As the founder of Win Without Pitching, he’s survived the ups and downs of the business side of creativity for long enough to achieve guru status, as described by Chris Do. His legendary The Win Without Pitching Manifesto has pushed countless creative businesses straight into the land of value-driven, expert-led sales. If there’s a smarter way to win business, Blair invented it.
His straight-talking approach has made him a legend in business development, while his second book, Pricing Creativity, basically takes your budget spreadsheets and sets them on fire. If you have the privilege to learn from him, Blair can teach you to throw out the outdated playbook on sales. Hourly billing? Amateur hour. Finding it hard to evaluate the right pitch? Blair will show you how to choose with confidence. Think sales is a dirty word? Blair will have you falling in love with it by the time he’s done.
Blair’s insights are a lifeline in today’s cutthroat market, where pipeline gridlock and economic chaos are crushing deals. His keynotes are more than advice — they are a survival manual for anyone who’s ever struggled to sell or buy creative ideas. Ready to stop being the “needy vendor” or a “complicated client” and start owning your value? Blair’s got the answers. And we suggest you take out your pen and take notes.
Blair Enns: The Innoficiency Problem
How do you procure creativity without killing it? That's the billion-dollar question at the heart of what Blair Enns calls The Innoficiency Problem. He maintains that innovation and efficiency are mutually opposable objectives and that you cannot realize gains without suffering losses in the other. The tension created by this poorly understood tradeoff can be seen within client-side organizations, agencies, and their relationships. "Once you understand this principle," says Enns, "you will see it everywhere." But what do you do about it? Well, DK2025 is your chance to find out.
