Number 1 in B&T’s Top 10 Data Scientist | Attention Econometrics Pioneer | Founder & CEO, Amplified Intelligence | WARC’s Most Published Expert (Australia)
Karen Nelson-Field doesn’t just study attention. She’s engineered the future of it. With the most WARC-published research to her name and a Cannes Lions stage already conquered, Karen is the mastermind behind Amplified Intelligence, where forward-thinking econometrics are best friends with cutting-edge innovation. She’s not here to entertain your outdated KPIs. She’s here to drag advertising into the future, one cold, hard data point at a time.
Her groundbreaking work in attention metrics is rewriting the rules of media planning, proving that what holds focus, holds power. Karen’s insights are the ones that predict and create trends you hear about, showing brands how to amplify impact by measuring what actually matters. Forget vanity metrics; Karen’s attention-based econometrics could teach your spreadsheet a thing or two about making money move.
Her company, Amplified Intelligence, has redefined how brands measure success, turning lazy impressions into data that actually means something. Karen’s work doesn’t tiptoe around the industry’s flaws — it stomps all over them, leaving behind a trail of cold, hard truths (you can see why we’re obsessed). If you’ve ever wondered why your genius campaign didn’t land, chances are Karen’s already figured it out. And probably published it.
Karen Nelson-Field: The Attention Economy: All Marketers are Wizards (without the hat)
Drawing from Karen’s book The Attention Economy: A Category Blueprint, and inspired by the craft of stage magic and professional thieves, this talk uncovers the science of attention amplification. DK2025 is your chance to witness Karen in her element, teaching you how to combat inattentional blindness and make your brand stand out, all while navigating the rise of AI. Expect insights to turn into action and theories into tools you’ll wish you had years ago. Bring your ego — it’ll make the perfect punching bag.
