Hall BEE | Friday | 1PM
The worldwide launch of Havas PLAY consolidated the network’s expertise in music, sports, gaming, and other areas of fan activation, following the successful introduction of the ‘PLAY’ brand in France in 2021. Havas PLAY offers experiences that put brands at the centre of culture and harness the power of consumer passions. This poses an amazing opportunity for brands to connect to fans through purpose by creating meaningful moments that people want to spend time with. So how do we leverage these unique benefits for brands in Croatia as well?
Ascanius Media is bringing Beata Magdziarz (Chief Digital Officer, Havas Media Network Poland) to DK2024, where she will play with our imagination and inspire us about what could be done in Croatia benefitting from the creative cases developed in Poland and around the globe. Leveraging the power of Social Media and especially, TikTok. Come Out and Play!
