DK LLLounge | Saturday | 4:50PM
The short answer? Yeah, kinda. The long answer is that despite the constant fear-mongering about AI, it’s apparent that we use ChatGPT, Midjourney, Gemini and their buddies, but how helpful are they really? Some say that AI-generated texts are getting worse by the minute, even coining the term ChatGPTtisms. We have all seen those texts that a person didn’t even bother editing. Take it from us because ChatGPT wasn’t helpful in writing this PPP description at all (maybe we should have been kinder to it). And what about the future with spam that AI tools enable? And a plethora of other issues that comes with AI?
The endgame question is: what is the role of creativity in the upcoming era of AI? How does human originality play into all of this and can we finally put a price on it — invaluable or obsolete?
Let’s answer the question with the host of this PPP Đuro Korać (Creative Director, Nivas, HURA and IAB Croatia Member), who will be joined by Lucija Glušćević (Head of Brand Strategy, Hrvatski Telekom, IAB Croatia Member), Petra Horvatović (Partner & Creative Director, fraz!, IAB Croatia Member, CroAI Board Member), Nenad Milić (Executive Director, IAB Serbia) and Jurica Vuković (CEO, EuroART93, HURA and IAB Croatia Member).
Post Program Pint powered by Ožujsko pivo is a unique forum that encourages the audience to engage in the conversation. It is not a lecture, it is not a presentation, it is not a panel. It is created for you. There are no stupid questions and no wrong answers at our PPPs. Let’s navigate this topic together in a relaxed environment with a free (yes, we give them out like candy) cold Ožujsko beer in our hands and just have fun. Pro DK tip: PPP always attracts a big crowd, so make sure to be there on time to reserve your seat.
