POOLSIDE Stage | Friday | 12:15PM — 12:45PM
Step into the corridors of industry giants — where communication is a nuanced game of precision, scale and strategy. What is the best way to leverage digital to strike your goals? Is bigger better — in terms of budgets and reach, of course? How to strike a balance between internal and external communication, ensuring both are effective? In a sea of corporate messages and diverse product lines, what makes communication consistent but also unique?
So let’s answer this timeless question together with representatives of large enterprises. Marija Franić (Head of Corporate Affairs, Kaufland Croatia), Ema Huskić (Manager Area Marketing, Mastercard, Member of IAB Croatia), Tamara Karagity (Corporate Communications and Marketing Director, INA Group) and David Flam (Marketing Director, Maistra Hospitality Group) with Ivana Krajinović (CEO, Večernji list) as the moderator will reveal the unique challenges and opportunities that come with orchestrating impactful communication and big budgets — because when you’re playing in the big leagues, making the right noise is half the battle.
