Brand Storyteller, Best-selling Author, Creative Marketer (UK)

Jessica Gioglio

2024

Day 1

With TikTok declaring ‘storytelling unhinged’ as a breakout trend for 2024, it prompts us as marketers and storytellers to question — has traditional storytelling gone #delulu? In this presentation, Jessica Gioglio will explore how to liberate storytelling from its traditional constraints, revealing how embracing the unconventional can spark unparalleled creativity and audience engagement.

Jessica Gioglio: Storytelling Unhinged — Flipping The Script on Brand Narratives

Legendary Creative and Designer, COLLINS (USA)



 Hall AAA | Friday | 4PM



They say lightning never strikes the same place twice. But Brian Collins of COLLINS, the transformation agency based in San Francisco and New York, hasn’t heard that old trope. In the last six years, COLLINS agency has won Agency of the Year honors six times, including being honored as the first "Business Transformation Agency of the Year" by Ad Age, while producing winning work across every category — and Brian Collins is beyond excited to be bringing that lightning to Croatia.



Before co-founding the renowned transformation agency with Leland Maschmeyer in 2008, Brian Collins was a creative director for Levi Strauss &amp; Co. at FCB/San Francisco and then moved to Manhattan to start the brand and innovation division of Ogilvy, where he worked as that team’s Chief Creative Officer for over ten years on iconic, global brands. So, what is it about COLLINS that makes them continually stand out from the pack? It concerns their unique philosophy: "[Design] is the bridge that gets us from where we are to where we want to be. It comes up with a thesis, an idea, or a premise about the future — and then it builds it out and makes it real." Or, as the COLLINS website now reads, "make the future so irresistible, it becomes inevitable."



This philosophy can be seen throughout the work done at COLLINS — which was not only named by Forbes as "One of the Companies Transforming the Future of Brand Building" but was also included on the list of "50 Companies Creatives Would Kill to Work For." This doesn’t come as a surprise when looking at their wild client list. If you know Twitch’s or Avon’s identity or Spotify’s global redesign — that was all done by the people at COLLINS, with the Spotify project being regarded as one of the most transformative brand systems by Design Week, Wired and Fast Company.