DK LLLounge | Friday | 5:15PM
In recent years especially, there has been a trend in the design scene towards increasingly high-quality packaging design, particularly in the food and beverage sector. How can such an approach to design help other types of products position themselves in the market and on shelves? Can it be mathematically proven that top-notch design or redesign affects increased demand, and ultimately, in what way does design thinking help the client in the broader picture?
This is why HDD has gathered an amazing group of designers and creatives — Sven Sorić (President of the Croatian Designers Association), Izvorka Jurić (Creative & Art Director, Dig studio), Sean Poropat (Cofounder & Creative Director, Studio Sonda, HURA and IAB Croatia Member) and Anselmo Tumpić (Creative Director and Cofounder, Studio Tumpić/Prenc, HURA and IAB Croatia Member) — to talk about the beautifully crafted story of the return of the packaging.
