DK LLLounge | Saturday | 5:40PM — 6:40PM
Pitching is one of the most critical – and yet most draining – processes in the marketing industry. It’s where agencies pour their hearts and minds into bold ideas, clients search for the perfect fit and both sides hope for that elusive spark. Yet all too often, the pitch becomes a marathon of miscommunication, mismatched expectations and missed opportunities.
So why, even today, does pitching remain one of the most challenging and emotionally charged moments for both agencies and clients? What makes it so complex and how can we do better?
At DK2025, we’re diving into the art and science of pitching — with you. Together, we’ll explore how to build a pitch process that’s fair, transparent, and actually… enjoyable. What does it take to choose the right partner — and how do we set the stage for a truly “happily ever after”?
As the industry moves toward more responsible pitching practices, the need for clear standards and structured processes has never been greater. That’s where the HURA Pitch Task Force comes in — shining a light on why following best practices (like HURA’s Guidelines for Conducting a Pitch, Briefing Agencies and Agency Fees) leads to better results for everyone involved.
Join Marina Bolanča (CEO, Abeceda komunikacije, Member of HURA & IAB Croatia) and her guests Emilija Sačer (Brend Identity and Communication Director, Podravka), Luka Duboković (CEO, BBDO, Member of HURA & IAB Croatia), Ružica Ilak (Executive Director, Pragma komunikacije, Member of HURA & IAB CRoatia) and Zvonimir Seki (Marketing Director, Franck), as they share real-world insights, golden rules, and lessons learned — from both sides of the table.
Post Program Pint powered by Ožujsko pivo [or as we like to call it Piva Poslije Programa] is where the real talk happens. No slides, stiff conversations and filtered conversation. This is not a lecture. It’s not a talk. It’s not a presentation. It’s for you. Got a burning question? A wild take? A half-baked theory? Bring it. Here, there are no stupid questions and no wrong answers — just a room full of curious minds, a cold (and yes, free) Ožujsko in hand and a vibe that says let’s figure this out together.
Pro DK tip: PPP always pulls a crowd, so if you don’t want to be that person awkwardly standing in the back, get there early.
