PPP powered by Ožujsko pivo: Why Awards Build Careers

Dani Komunikacija

DK LLLounge | Friday | 5:55PM — 6:55PM

Do industry awards build egos, careers, markets, or businesses? The answer probably depends on who you ask. If you win an award, they are the most important thing in the world. If you lose, the awards are meaningless and corrupt. But when it comes to creative awards like Cannes Lions, Effie, D&AD, BalCannes, or IdejaX, they often represent a big career boost for the awarded creatives. So how important are industry awards really? This Post Program Pint powered by Ožujsko pivo segment is the perfect place to answer these questions openly and with no filters: is the trophy only an ego boost for the CEO or a catalyst for the company’s future success, how does award-winning work impact the positioning of agencies and advertisers, are awards merely an employer branding tool, who actually profits off of them — employees, agencies, or clients, how do markets with strong awards culture differ from the markets that don’t value awards…

Now that’s a lot of questions. But be honest, you also asked yourself these questions sometimes in your life. And with five industry awards taking place at DK and our love of questioning even ourselves, join us at DK LLLounge for an open discussion all about awards with esteemed creatives with strong opinions and differing views. This is the royal edition of PPP unapologetically bringing together the presidents of all DK awards. Every verdict, on one stage. Your host will be none other than recent Cannes Lions winner Nikola Žinić (Chief Creative Officer, Bruketa&Žinić&Grey, Member of HURA & IAB Croatia), who will talk with all of you and the elite lineup of all DK competitions presidents: Kristina Hustić (Marketing Director, PIK Vrbovec), President of the jury for marketing communications effectiveness at Effie Awards Croatia; Marin Ostojić (Creative Director, ZOO agencija, Member of HURA & IAB Croatia), President of the jury of the largest national competition in communication creativity, IdejaX; Nela Fegić Moguljak (Executive Director & Head of Digital, Imago Ogilvy, Member of HURA & IAB Croatia), President of the jury for the MIXX Awards Croatia competition for the best digital marketing projects, organized by IAB Croatia; Sean Poropat (Creative Director & Cofounder, Studio Sonda, Member of HURA & IAB Croatia), President of the national edition of the international award for young professionals in the industry, Young Lions; as well as presidents of the regional jury that awards creativity in Croatia, Serbia, Slovenia, Bosnia and Herzegovina, and North Macedonia — BalCannes, with the agency jury President Žarko Veljković (Creative Director & Cofounder, Jazavac i Utorak) and media jury President Sandra Babić (Editor, Journalist, Head of New Product Development, Lider Media, Member of IAB Croatia).

Post Program Pint powered by Ožujsko pivo [or as we like to call it Piva Poslije Programa] is where the real talk happens. No slides, stiff conversations and filtered conversation. This is not a lecture. It’s not a talk. It’s not a presentation. It’s for you. Got a burning question? A wild take? A half-baked theory? Bring it. Here, there are no stupid questions and no wrong answers — just a room full of curious minds, a cold (and yes, free) Ožujsko in hand and a vibe that says let’s figure this out together.

Pro DK tip: PPP always pulls a crowd, so if you don’t want to be that person awkwardly standing in the back, get there early.

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