DK LLLounge | Saturday | 4:10PM
PR has been flooded with new technologies, innovative trends, and progressive strategies in the past few years alone, leading to unexpected developments within this fast-paced arena. Let’s go even further and imagine what the PR field could look like 5 years from now. Virtual press conferences, fully AI-generated press releases, hyper-personalised customer experiences, influencers, blockchain integration — these all sound great, but what will happen with authentic content, human touch and the current postulates of crisis communication?
Join our PR panel with these great experts Dunja Bua (Founder and CEO, Pragma komunikacije, HURA and IAB Croatia Member), Vladimir Preselj (CEO, Millenium promocija, HURA and IAB Croatia Member) and Sanja Petek Mujačić (CEO and Partner, Hauska & Partner, HURA and IAB Croatia Member) which will moderated by Ankica Mamić (Owner, IMC Agencija, HURA and IAB Croatia Member).
