DK LLLounge | Thursday | 5PM
Bears are going back to sleep and the bull reigns supreme. With a major upswing in the market, cryptocurrency in 2024 is officially in the bull run, a period of rising market prices and soaring optimism. But this isn’t just about price spikes. It’s an opportunity for brands everywhere — marketing becomes pivotal during these periods, allowing brands to stand out and attract investors amid fierce competition. So from decentralized finance (DeFi) to cybersecurity, traceability and trust building, NFTs and beyond, what do we as communicators need to know about these Web3 trends to make the marketing industry thrive even more?
The host of this discussion Ida Pandur (CEO NEAR Balkans; co-founder ZeroEffort Design, IAB Croatia Member) will explore the new bull era together with Matea Sučić (COO, Calimero.Network), Josip Vlah (Head of innovation and creative, RZLT web3 marketing agency), Ilija Brajković (CEO, Kontra, HURA and IAB Croatia Member) and Strahinja Vukoičić (CEO Moonstruck, Web3 dev studio).
Piva Poslije Programa / Post Program Pint powered by Ožujsko pivo is a unique forum that encourages the audience to engage in the conversation. It is not a lecture, it is not a presentation, it is not a panel. It is created for you. There are no stupid questions and no wrong answers at our PPPs. Let’s navigate this topic together in a relaxed environment with a free (yes, we give them out like candy) cold Ožujsko beer in our hands and just have fun. Pro DK tip: PPP always attracts a big crowd, so make sure to be there on time to reserve your seat.
