DK LLLounge | Saturday | 12:15PM
How can we effectively limit the exposure of children to harmful messages? Is there alignment among professionals and industry players on this matter? What is our responsibility in the process? And where do parents stand on the issue of protecting their children from the allure of unhealthy food marketing? It is a well-known fact that advertising has a major impact on our society — it is shaping social norms and fueling our habits, whether we are aware of it or not. But when it comes to children, is there a rule book for advertisers and what can we learn going forward?
In this discussion you can expect the unveiling of the research findings on childhood overweight and exposure to marketing by Maja Lang-Morović (Rehabilitation Professor, Croatian Institute of Public Health), Damir Bučević (Media expert), and Mario Fraculj (Head of Economy Department at Algebra, CEO at Digital Talents, IAB Croatia’s (Self)regulation Hub) who will be moderated by Martina Prokl Predragović (Communications consultant, UNICEF Croatia) to present initiatives and best practices that show that yes, there is a path to a healthier connection between marketing and children’s wellbeing.
