ŠŠŠumica | Friday | 11AM
Parliamentary, European, and presidential elections in 2024 and local elections in 2025 are undoubtedly spreading a super-election fever throughout Croatia, which is a topic of casual conversations, but also a central theme in the media and public space. And then there are political campaigns. Artificial intelligence, fact-checking, social media, (political) manipulation of information… these are just some of the concepts that cause constant trouble to public relations experts and will only be exacerbated in the upcoming months.
This is why we have gathered some expert panellists — Bojana Božanić (CEO, Lider Media, IAB Croatia Member), Nina Išek Međugorac (Executive Director, Val grupa, HURA and IAB Croatia Member) with the moderator Kristijan Sedak (HUOJ, Postdoctoral Researcher, Catholic University of Croatia, Lecturer, Umjetnost komunikacije) — to discuss the important role of professionals in public relations when it comes to detecting and combating fake news, disinformation, and misinformation.
