The big screen is no longer a silo; it’s the anchor of the modern, connected household. But as user behavior shifts toward a fragmented, multi-screen reality, how do we stop chasing passive eyeballs and start driving active business results? In this session, Teads explores the Halo Effect of CTV and how to effectively bridge the gap between traditional TV and modern digital performance. We will move beyond the impression to deconstruct the synergy between screens, providing concrete solutions to integrate CTV into a high-impact omnichannel mix.
Join Ioana Samoilă (Industry Director at Teads, Member of IAB Croatia) and Damjan Planinc (Commercial Director for Slovenia and Croatia at Teads, Member of IAB Croatia) to learn how to win the battle for the living room by shifting the focus from vanity metrics to quantified business indicators. Together, they’ll get into how CTV fits into today’s fragmented viewing habits, how screens work together inside a stronger media mix and how advertisers can push the conversation past impressions and closer to results that actually mean something.