POOLSIDE Stage | Friday | 10:45AM — 11:15AM
Once upon a time, in a world full of brands shouting for attention, there was a quiet magic that could transform mere products into legends. Its name was Storytelling. For centuries, humans have gathered around campfires, weaving tales that stir emotions, build worlds and create lasting bonds. But now, in a world flooded with “POVs” and viral content, how do brands craft their own enchanting tale that captures hearts and minds? Maybe the secret lies not in the flashiest ad or the biggest budget, but in the power of a well-told story — one that draws people in and makes them feel like they’re part of something greater than a simple transaction.
This enchanting discussion will explore storytelling as a tool for personal and brand identity, featuring alumni TEDxZagreb speakers who understand the power of impactful narratives, with Boris Šurija (Psychologist & Co-Founder, Lexi, Member of IAB Croatia), Borna Sor (Satirist, TV Host & CEO, Hahar Productions), Ivica Skočić (Managing Director, McCann Zagreb, Member of HURA & IAB Croatia) and their moderator Tena Žganec (Mentor & Speech Coach, TEDxZagreb). These masters of media, psychology and communication will reveal how you can weave your own brand’s narrative, ensuring that both your customers and your brand live happily ever after.
