It’s obvious that the Croatian market has grown up. Clients value strategy. Agencies value partnership. Expectations are higher, which makes one thing clear: the way we pitch shapes the kind of industry we build. Great work starts long before the presentation. It starts with alignment. With shared expectations. With a process that respects time, talent and ambition on both sides of the table. When a brief comes, the excitement kicks in. The team blocks calendars, clears nights, builds a deck that could win awards. Everyone leans in. That’s because pitching carries ambition, energy and the promise of new growth.
HURA and its Pitch Taskforce have been listening closely to the market, mapping real-life scenarios and translating experience into action. In this session, Marina Bolanča (CEO, Abeceda komunikacije, Member of HURA and IAB Croatia), Luka Duboković (CEO, Board President, BBDO, Member of HURA and IAB Croatia), and Dragana Josipović (CEO, Futura DDB Zagreb, Member of HURA and IAB Croatia) introduce the updated HURA Pitching Guidelines and open a conversation around elevating standards, strengthening transparency and encouraging sustainable collaboration between agencies and clients. It’s all about raising the bar together. Because healthier pitching fuels better ideas and better ideas fuel stronger businesses — and stronger businesses shape an industry that always and consistently performs at the highest levels of industry standards.