DK LLLounge | Friday | 12:15 PM
You would think by now we’d all know better. We’ve seen the warnings, ignored the suspicious links, rolled our eyes at the obvious scams and told ourselves we’d never fall for something that sloppy. And yet fraud keeps working. It’s not like scammers are coming up with new ways of frauding you, but because trust, urgency and distraction still do their job remarkably well. The technology may be getting smarter, but so is the manipulation.
This conversation looks at why fraud still catches people off guard, how deception is designed to feel credible and why awareness alone clearly does not solve the problem. With experts from the financial and payments world, Mario Cicvarić (Head of Antifraud, Personnel and Asset Protection, Zagrebačka banka), Jana Novina Cukrov (Head of Trade Finance & STEF and Transactional Sales, Zagrebačka banka), Saša Škorić (Performance Marketing Manager, Njuškalo, Member of IAB Croatia) and Tina Mirčeta (Senior Managing Consultant, Security Services, SEE, Mastercard, Member of IAB Croatia), moderated by Andrej Mendaš (Head of Corporate Communications, Zagrebačka Banka), the panel opens up the mechanics behind modern scams and the shared responsibility of brands, institutions and individuals trying to keep up. Turns out “I’d never fall for that” is often where the trouble starts.
