POOLSIDE Stage | Friday | 5:15PM — 5:45PM
Welcome to a discussion that won’t sugarcoat your assumptions. We bring together some of the sharpest minds of the industry to dissect the trends lurking around the corner – from AI hysteria and the death of cookies to the unstoppable rise of new media formats. Who are the real winners of the digital race and who’s just selling smoke and mirrors? Which strategies will survive 2025 and which ones deserve to be buried today?
With no crystal ball to help, trendspotting becomes the art of surviving hype cycles (looking at you, metaverse), navigating uncertainty (looking at you, Trump) and navigating a landscape where there’s always a new social platform nobody asked for (looking at you, Threads). It seems like the giants are playing their game of catch-up, but only a few are actually rewriting the rules to bring us to the actual next ‘it’ thing.
If you’re ready for bold predictions, raw insights and a fair share of controversy – this is the format for you. Join our experts — Nikola Vrdoljak (Director, 404, Member of HURA & IAB Croatia; Partner, Myty Group), Nebojša Grbačić (Co-founder, Creative Director, Cvoke, Member of HURA & IAB Croatia), Krešimir Macan (New Podcaster on the Block & Communications Advisor, Špica s Macanom) and HURA, IAB Croatia and DK Festival Director Dunja Ivana Ballon as our moderator — in this unusual and interactive format and show your opinion with extreme FUCK or LOVE preferences. You’re at Dani komunikacija, afterall…
