The Garden Stage powered by Somersby | Friday | 5 PM
Eeeveryone says they’re authentic… Brands. Creators. CEOs. Your favourite coffee shop. Your least favourite politician. Authenticity has become the safest word in marketing. Which is kinda ironic, considering it’s literally supposed to mean real.
So what happened?
Has authenticity turned into just another format? Another filter? Another well-produced behind-the-scenes moment that’s actually very on purpose? Can audiences smell fake vulnerability? And in a world where everyone performs their “real self” online, what actually counts as real anymore?
Is authenticity what the audience wants to hear and see? Or is it who you are when there’s no camera, no brand deck and no KPI attached?
Powered by WOLF, this panel brings together voices from all sides of the stage. An agency lens with moderator Ana Rotim (Director, aqventi), a brand perspective with Petra Franić (Senior Manager Brand Communications, PR and Digital, adidas), Tatjana Jurić (Journalist & Host) from the world of media and Natko Beck (Radiologist and Healthcare Influencer) will unpack what feels real, what feels staged and where the line even lives today.
Because if everything is authentic… nothing is.