Hall BEE | Saturday | 10:45AM
Are there rules for creativity in the marketing industry? When you see some awful creative in ads, you know something is off. But when you see an amazing campaign, you are flabbergasted by the creative idea behind it. It is just about putting your finger on it and seeing that, despite often being considered limitless and subjective, creativity in advertising does have some principles and guidelines in place that can help nurture and channel it effectively to your audience.
Welcome to a presentation by Luka Duboković (CEO, BBDO Zagreb, HURA and IAB Croatia Member), who will give you 20 rules for creating successful marketing campaigns and what he learned while working in the creative world of the communications industry. Supported by plethora of inspiring examples of the best national and global advertising practices, you will see what truly horrible ads look like as well as learn why we need testing, how to treat customers and what the biggest creative risks are so you don’t make the same mistakes.
