POOLSIDE Stage | Saturday | 3:15PM — 3:45PM
Blockchain. You thought it’s reserved only for tech geeks, right? Well, if you’re just constantly confused by its perplexing interfaces and cryptic instructions that make you question your life choices, then blockchain can seem like a nightmare wrapped in an enigma. But what if we told you it doesn’t have to be this way? That there is a way to make blockchain actually feel intuitive, sleek and, get this — usable? Maybe you’ve heard of these things called UI/UX design and storytelling, which can turn this tech monster into something that won’t make you want to smash your screen. Say goodbye to confusion and hello to seamless, user-friendly UI/UX blockchain experiences.
And don’t worry, you know we’re not just talking theory here. Alice in Blockchains is bringing the experts who’ve been in the trenches of Web3, fighting the good fight and making it work. Our moderator Klara Kovačević (Board Member, Alice in Blockchains, Customer Growth Manager, Google, Member of IAB Croatia) and her panelists Morana Vukić Perak (Head of Legal & Chief AML Officer, Member of Alice in Blockchains), Filip Dragoslavić (Co-founder & Co-CEO, Solflare) and Antonio Perić-Mažar (CEO, Locastic) are fully ready to take blockchain from “what the hell??” to “wow, that actually makes sense!” in this discussion where we’ll talk about how better design, storytelling and marketing can make blockchain feel less intimidating and more approachable. From creating user-friendly experiences to communicating its value in a way people actually understand, we’ll explore how to bring blockchain to the mainstream, (without the tech jargon, you’re welcome). Whether you’re in branding, UX, advertising, or fintech, join us to find out how we can make blockchain make sense for everyone.
