You think the customer is always right? Michael Corcoran disagrees.
The mastermind behind Ryanair’s savage social media strategy is stepping onto our stage. The guy who turned corporate politeness into an absolute roast fest, racking up millions of followers and proving that brands don’t have to be boring. If you’ve ever laughed (or cried) at a Ryanair tweet, this is the man responsible.
Now, he’s bringing his unapologetic approach straight to you.
It’s time we stop churning out content we think everyone wants to see. Stop burning budget on soulless campaigns. Start actually standing out. Michael will show you how to use social media without letting it use you — how to break through the noise, make people give a damn, and drive real impact without playing by the old, broken rules.
Photo: Matija Habljak/PIXSELL
And yeah, he’ll spill the behind-the-scenes madness that made Ryanair the most savage brand online.
This is your chance to get inside the mind of the guy who rewrote the rules of brand communication — the one brands are still scrambling to copy (and failing miserably).
Don’t just watch. Learn how to win.
On the DK2025 main stage, Corcoran will share the spotlight with none other than Sophia the Robot, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend Fernando Machado, Karen Nelson-Field, the world’s top expert on attention economics, and Blair Enns, the world’s leading authority on selling and pricing creative services. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.
15—18 May. Rovinj. Be there.